Klaus Wertenbroch & Rom Y. Schrift & Joseph W. Alba & Alixandra Barasch &
Amit Bhattacharjee & Markus Giesler & Joshua Knobe & Donald R. Lehmann &
Sandra Matz & Gideon Nave & Jeffrey R. Parker & Stefano Puntoni11 &
Yanmei Zheng & Yonat Zwebner
“Ever pondered the power of autonomy in consumer choice?
Wertenbroch, Schrift, and team dive deep into the behavioral dynamics shaping consumer decisions in their insightful article.
From exploring the psychological triggers influencing autonomy to dissecting the nuances of consumer behavior, their research sheds light on how understanding these behavioral aspects can revolutionize marketing strategies.
A must-read for professionals seeking to decode the intricacies of consumer autonomy and harness its potential for driving business success. #ConsumerBehavior #Autonomy #MarketingInsights”
https://link.springer.com/article/10.1007/s11002-020-09521-z
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