Luke Burgis
- Mimetic desire: is the idea that we want things because other people want them. The author argues that mimetic desire influences many aspects of our lives, from consumer behavior to social media to business rivalry.
- Business examples: The article provides several examples of how mimetic desire shapes the business world, such as the Pepsi vs Coke rivalry, the meme-ification of the stock market, and the rise of personal branding and tokens.
- Social and psychological implications: The document also explores the social and psychological implications of mimetic desire, such as the increase of anxiety and depression among young people, the fracturing of the media landscape, and the need for anti-mimetic strategies to resist the influence of mimesis.
- https://www.neuroscienceof.com/branding-blog/mimetic-desire-luke-burgis-branding
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Cognition & Commerce. 