Tommaso De Mari Casareto dal Verme
The article discusses the impact of Artificial Intelligence (AI), neuroscience, and Big Data on consumer vulnerability in the digital market. Consumers are increasingly exposed to new forms of vulnerability due to information asymmetry and technological complexity
AI emotional marketing refers to the use of artificial intelligence (AI) techniques to understand and influence consumers’ emotions in the context of marketing. It involves analyzing emotional responses, preferences, and decision-making processes to create targeted and personalized marketing strategies.
By leveraging AI, businesses can access deeper layers of consumers’ minds, aiming to evoke specific emotional reactions that drive purchasing behavior. However, ethical and legal considerations arise due to the potential impact on consumer autonomy and privacy. The goal is to strike a balance between effective marketing and respecting individual rights. 🌟
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