Shuo Xu, Boyi Yao, Haoyang Wang
This research examines the evolving consumer behavior of female consumer groups, noting their increased economic independence and influence in the market.
The researchers suggest that companies should adapt their marketing strategies to cater to women’s preferences for value, quality, and individualized needs, influenced by social changes and personal values.
Through a combination of qualitative interviews, quantitative surveys, and case studies an understanding of the purchasing behavior and psychological factors affecting female consumers was gained.
The study emphasizes the importance of personalized and innovative marketing approaches to effectively engage female consumers and achieve a competitive edge in the marketplace.
The study also provides insights into the significance of understanding female consumer behavior and the need for tailored marketing strategies to address their specific consumption patterns.
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Cognition & Commerce. 