Dafna Goor, Anat Keinan, Nailya Ordabayeva
“In their thought-provoking article, Dafna Goor, Anat Keinan, and Nailya Ordabayeva embark on a journey of historical reflection to unravel contemporary consumer behavior. With a keen eye on the past, they offer a compelling research agenda that illuminates the intricate interplay between historical contexts and present-day consumer choices. Their work not only enriches our understanding of consumer behavior but also underscores the significance of historical narratives in shaping market dynamics. A captivating read that prompts professionals to rethink conventional approaches and embrace a historically informed perspective.”
https://myscp.onlinelibrary.wiley.com/doi/full/10.1002/jcpy.1417?campaign=wolearlyview
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