Human behaviour through a LENS How Linguistic content triggers Emotions and Norms and determines Strategy choices

Valerio Capraro University of Milan-Bicocca

The article “Human Behavior Through a LENS” by Valerio Capraro explores how linguistic content influences emotions, norms, and strategic choices. Through an innovative framework called LENS (Linguistic-Emotion-Norms-Strategy), Capraro delves into the intricate relationship between language, emotional responses, societal norms, and decision-making processes. Three key takeaways from the article are:

Linguistic content serves as a potent trigger for emotions: Words and phrases can evoke a wide range of emotional responses, shaping individuals’ perceptions and attitudes towards various situations.

Emotions play a pivotal role in shaping societal norms: The emotional impact of linguistic content contributes to the establishment and reinforcement of social norms, influencing collective behavior and interactions.

Language influences strategic choices: The linguistic framing of information affects individuals’ decision-making processes, guiding their strategic choices in social, economic, and political contexts.

In essence, “Human Behavior Through a LENS” sheds light on the intricate interplay between language, emotions, norms, and strategies, providing valuable insights into human behavior and decision-making mechanisms.

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