Face Value: How Biases from Trait Judgments Influence Mental State Inferences Human biases, rooted in spontaneous trait judgments from faces, profoundly influence how we interpret others’ emotions and intentions. This study reveals three critical insights into how these biases shape decision-making: Key TakeawayUnderstanding the pervasive role of facial biases in shaping mental state attributions underscoresContinue reading “How trait impressions of faces shape subsequent mental state inferences.”
Author Archives: Gary D. Agnew
Animal Spirits: How Human Psychology Drives the Economy, and Why it Matters for Global Capitalism.
by George A.Akerlof and Robert J.Shiller, Princeton University Press,2009. Animal Spirits and the Fragility of Confidence in Modern Macroeconomics The mid-2000s were a time of optimism for macroeconomics, with mainstream theories achieving consensus on rational expectations and the management of economic fluctuations. However, the 2008 global financial crisis shattered this confidence, exposing significant gaps inContinue reading “Animal Spirits: How Human Psychology Drives the Economy, and Why it Matters for Global Capitalism.”
THE ROLE OF NEUROMARKETING IN DECODING BRAIN STIMULI AND CONSUMER BEHAVIOR
The Neuroscience of Consumer Choice: How Neuromarketing Decodes Decision-Making As a behaviorally trained clinical professional, the intersection of neuroscience and marketing offers profound insights into consumer behavior. Here are three findings from recent research that shed light on how brands can connect more effectively with their audience: Takeaways for Behavioral ScientistsBy integrating neuromarketing insights intoContinue reading “THE ROLE OF NEUROMARKETING IN DECODING BRAIN STIMULI AND CONSUMER BEHAVIOR”
Labor Market Returns to Personality: A Job Search Approach to Understanding Gender Gaps
Christopher Flinn, Petra E. Todd and Weilong Zhan As a Behaviouralist specializing in the Big Five personality framework, this study offers fascinating insights into how personality traits influence job-seeking behaviors. I found three particularly surprising findings that stood out: Here are some take aways for organizations. By recognizing the nuanced interplay of personality traits, companiesContinue reading “Labor Market Returns to Personality: A Job Search Approach to Understanding Gender Gaps”
Overinference from Weak Signals and Underinference from Strong Signals
Ned Augenblick, Eben Lazarus, Michael Thaler Curious about how we draw conclusions from weak evidence? This recent research provides fascinating insights into the quirks of human reasoning under uncertainty. Here are three compelling takeaways: 1️⃣ The Allure of Weak Signals: When faced with uncertain outcomes, individuals often overinterpret weak signals, especially when they align withContinue reading “Overinference from Weak Signals and Underinference from Strong Signals”
Gamified investing apps are becoming more popular — but can be risky for young investors
Marius Zoican, Associate Professor of Finance, University of Calgary In this article Marius Zocain discusses the rise of gamified investing apps and their impact on young investors. Here are his main findings: You can read the full article here. https://theconversation.com/gamified-investing-apps-are-becoming-more-popular-but-can-be-risky-for-young-investors-243442?utm_medium=email&utm_campaign=Latest%20from%20The%20Conversation%20Canada%20for%20November%2025%202024&utm_content=Latest%20from%20The%20Conversation%20Canada%20for%20November%2025%202024+CID_26a35f6afe888359201a3ce2872ce5c0&utm_source=campaign_monitor_ca&utm_term=Gamified%20investing%20apps%20are%20becoming%20more%20popular%20%20but%20can%20be%20risky%20for%20young%20investors Want to KNow More?
Is Overconfidence a Trait? An Adversarial Collaboration
SJabin Binnendyk, Sophia L, Thomas Costello,Randall Hale, Don A. Moore, and Gordon Pennycoo This article explores whether overconfidence—the tendency to overestimate one’s abilities or knowledge—functions as a stable psychological trait. Using an innovative methodology and an adversarial collaboration between researchers, the study provides robust evidence supporting the idea that overconfidence exhibits trait-like consistency across variousContinue reading “Is Overconfidence a Trait? An Adversarial Collaboration”
Optimizing Product Color Variations for Consumer Preferences.
Warren LiangKingston College United Kingdom By leveraging data-driven insights from consumer psychology and machine learning, companies can now predict and respond to color trends with unprecedented accuracy. This article delves into how businesses are using these advanced tools to optimize product color variations, ensuring that every hue resonates with the right audience at the rightContinue reading “Optimizing Product Color Variations for Consumer Preferences.”
Effects of Price Path Shapes and Decision Frames on Emotions and Investment Decisions
This study explores how visual representations of stock prices (price paths) and decision contexts influence emotions and investment decisions. By examining convex (upward), concave (downward), and straight price path shapes in various decision scenarios (buy, sell, self, others, or delegated), the authors provide insights into the emotional and behavioral dynamics of financial decision-making. Here areContinue reading “Effects of Price Path Shapes and Decision Frames on Emotions and Investment Decisions”
Why Your Logo is (Somewhat) Irrelevant
Kelly Smith Kelly Smith’s article Why Your Logo is (Somewhat) Irrelevant explores how much emphasis companies place on logos relative to their actual impact on consumer loyalty and perception. Smith argues that while logos do matter, their importance is often overestimated in relation to other branding elements, such as customer experience and value-driven engagement. ThreeContinue reading “Why Your Logo is (Somewhat) Irrelevant”
Cognition & Commerce. 