Author Archives: Gary D. Agnew

In this article, the authors review the literature on choice freedom and its effects on personal and societal well-being. They propose a framework that examines choice freedom as an antecedent of autonomy and personal control, two psychological processes that mediate the relationship between choice freedom and well-being. They also discuss the limits and challenges ofContinue reading

The article by Asri and Andadari (2021) examines how psychological factors such as perceived risk, perceived value, and trust affect consumer purchasing decisions in the new normal era, and how age and education level moderate these relationships. The authors conducted a survey of 400 respondents who had made online purchases during the COVID-19 pandemic. TheyContinue reading

Neuromarketing is an emerging and innovative field that uses neuroscience methods to study and influence consumer behavior. However, its adoption by marketing organizations is not easy, as it faces several challenges and barriers. Some of these challenges are related to the ethical, legal, and social implications of neuromarketing, the validity and reliability of neuromarketing data,Continue reading “Unravelling the adoption of neuromarketing 🧠techniques in marketing organizations: insights from (neuro)marketing professionals”

Consumer psychology refers to the study of how consumers make purchasing decisions and how marketing strategies can be designed. The article by Ren Tong explores how consumer psychology can be applied to advertising to influence consumer behavior and decision making. The author reviews the main concepts and theories of consumer psychology, such as motivation, perception,Continue reading “The Application of Consumer Psychology in Advertising”

As a psychologist, you might be interested in the article Searching for the Buy Button of the Brain: The Neurobiology of Decision-Making by Anjali Sadarangani. The article explores how neuroscience can help marketers understand and influence consumer behavior by revealing the brain mechanisms involved in making choices. The article reviews some of the key conceptsContinue reading

Neuromarketing is a field that combines neuroscience and marketing to understand how consumers make decisions and what influences their behavior. Neuromarketing research uses various methods, such as brain imaging, eye tracking, facial expression analysis, and biometrics, to measure consumers’ emotional and cognitive responses to different stimuli, such as products, brands, advertisements, or packaging. If youContinue reading

As a professional with training in psychology, I’ll summarize the article Factor Affecting Consumer Buying Behavior: A Conceptual Study by Sheikh Qazzaf as follows: The article aims to explore the factors that influence consumer buying behavior towards goods or services. The author uses a qualitative approach and relies on secondary data and theories of humanContinue reading “Factor Affecting Consumer Buying Behavior: A Conceptual Study by Sheikh Qazzaf”

In this blog post, I will summarize the main points of the article “The Emotion of Interest and its Relevance to Consumer Psychology and Behaviour” by Billy Sung, Eric J. Vanman, Nicole Hartley and Ian Phau. The article explores how interest, a positive emotion that motivates curiosity and learning, influences consumer behavior and decision making.Continue reading “The omnivore paradox suggests that consumers prefer both familiarity and novelty.”

This is a written summary of the article “Factors affecting consumer buying behavior” by N Ramya and Dr. SA Mohamed Ali, published in the International Journal of Applied Research 2016. The article examines how a range of factors influence the choices and actions of consumers in different markets and situations. Some of the factors discussedContinue reading

In this article, the authors examine the spending patterns of people who do not have health insurance in the United States. They compare them with those who have employer-sponsored or public health insurance and try to understand the reasons why they are uninsured. The authors use data from the Consumer Expenditure Survey, which tracks theContinue reading