Author Archives: Gary D. Agnew

The article The Seven Sins of Consumer Psychology by Michel Tuan Pham (2013) criticizes the current state of consumer psychology research and proposes some solutions to improve its relevance and impact. The author identifies seven fundamental problems that affect the way consumer psychologists plan and conduct their research, which he calls the seven sins ofContinue reading “The seven sins of consumer psychology”

This blog post summarizes the article The Behavioral Science on Buying Insurance by Hasan Meral. The article explains why people buy insurance and how insurance companies can influence their decisions. The article argues that people do not buy insurance based on rational calculations, but on their feelings and emotions. The article also suggests some strategiesContinue reading

The article The Nature and Role of Affect in Consumer Behavior by Cohen, Joel; Pham, Michel Tuan; Andrade, Eduardo B. provides a comprehensive overview of the current research on how emotions influence consumer behavior. The authors define affect as a broad term that encompasses feelings, moods, emotions, and attitudes. They propose a framework that distinguishesContinue reading

Neuromarketing is the application of neuroscience to marketing. It aims to understand and influence the behavior of consumers by exploiting their unconscious biases. In this article, six common human biases are defined and how they can be used for effective neuromarketing strategies. https://inlea.com/great-neuromarketing-hacks-based-on-6-human-biases/ These are some of the great neuromarketing hacks based on six humanContinue reading

The article Color Psychology in Retail Design: From Establishing Brand Identity to Influencing Customer Behavior by Ankitha Gattupalli examines how color can be a strategic tool in retail design to create immersive and memorable shopping experiences. The article discusses how color affects human emotions, perceptions, and behaviors, and how brands can leverage color theory andContinue reading

The article Behavioral Economics in Consumer Behavior Analysis by Gordon R. Foxall explores how the combination of behavioral psychology, behavioral economics, and marketing science can provide a unique perspective on consumer behavior. The article reviews different approaches to behavioral economics, such as Simon’s satisficing, Kahneman and Tversky’s heuristics and biases, and Sunstein and Thaler’s nudging,Continue reading

What Makes You Click? The Factors that Influence Online Shopping Behaviour 🧠 Online shopping has become a popular and convenient way of buying products and services. But what factors influence the online consumer’s decision-making process? This is the question that Teena Bagga and Manas Bhatt explored in their research paper, published in the International JournalContinue reading

How to Boost Your Employees’ Well-Being and Performance with a Simple Technique Do you want to improve the well-being, job satisfaction, productivity, and turnover of your employees? If so, you might be interested in a new study by Proudfoot et al. (2023) that shows how a cognitive-behavioural training program can help you achieve these goals.Continue reading

NeuMa: A Neuromarketing Dataset for Consumer Behavior Analysis Neuromarketing is a field that combines neuroscience and marketing to study how consumers respond to different stimuli, such as advertisements, products, or brands. Neuromarketing aims to understand the neural and psychological mechanisms that influence consumer decision making and behavior. One of the challenges of neuromarketing research isContinue reading “NeuMa – the absolute Neuromarketing dataset en route to a holistic understanding of consumer behaviour”

How to Recognize and Avoid Cognitive Biases Cognitive biases are mental shortcuts that can lead to errors in judgment, decision-making, and problem-solving. They are often influenced by factors such as memory, attention, emotions, and social pressures. Cognitive biases can affect how we perceive ourselves, others, and the world around us. In this blog post, IContinue reading