Author Archives: Gary D. Agnew

This is a summary of the article “Insurance Psychology 101” by Dorothy L. Andrews, published in The Actuary Magazine in December 2019/January 2020. The article discusses how the psychological profile of consumers will shape the future of insurance products and services, especially for the millennials and younger generations who are born digitally and socially responsible.Continue reading

Buying insurance is a complex decision that involves many factors, such as risk perception, loss aversion, trust, and emotions. In this article, I will summarize some of the key insights from behavioral science on how people buy insurance and what can be done to help them make better choices. One of the main challenges inContinue reading

Do you want to know the secrets of consumer psychology and how to use them to boost your marketing results? If so, you need to read The Psychology of Consumer Behavior and How to Use It in Marketing by Tochukwu Evans Okoro. This article will reveal to you: This article will show you how toContinue reading

In this blog post, I will summarize the paper Consumer psychology of implicit theories: A review and agenda by Shailendra Pratap Jain and Traylor Jordan Weiten. This paper was published in 2019 in the journal Consumer Psychology Review. The paper explores how consumers’ implicit theories, or their beliefs about the malleability of human attributes andContinue reading

The paper discusses how agreeableness, one of the Big Five personality traits, has become more valued in the workplace, especially in situations with elevated levels of uncertainty. The paper cites a new study that shows that agreeable people improve team performance, while neurotic people decrease it. The paper also argues that the traditional emphasis onContinue reading

In this blog post, I will summarize the main points of the paper THE PSYCHOLOGY OF CONSUMER BEHAVIOR: UNDERSTANDING THE SCIENCE BEHIND BUYING DECISIONS by S. Raufjonov, which explores how psychological factors influence the choices and actions of consumers. The paper begins by defining consumer behavior as the study of how individuals and groups select,Continue reading “THE PSYCHOLOGY OF CONSUMER BEHAVIOR: UNDERSTANDING THE SCIENCE BEHIND BUYING DECISIONS🧠”

In this short article by Icek Ajen, Consumer attitudes and behaviour. He provides a comprehensive overview of the theoretical and empirical research on the topic of consumer psychology. He discusses the main concepts and models of attitude formation, change and measurement, as well as the factors that influence consumer behaviour, such as motivation, personality, socialContinue reading “Consumer attitudes and behavior 🧠”

Here is a summary of the article 📖 How to use consumer psychology to grow your small business, by Bryan Caplan The article explains what consumer psychology is and how it can help small business owners understand and attract their customers. Consumer psychology is the study of how people’s experiences, thoughts, beliefs, and feelings influenceContinue reading “How to use consumer psychology to grow your small business🧠”

In this blog post, I will summarize the main points of Dan Monheit’s article How brands are using behavioral science to increase customer retention in a downturn. Monheit is the co-founder and strategy director of Hardhat, a creative agency that applies behavioral science to marketing. He argues that brands can use behavioral science principles toContinue reading “How brands are using behavioral science to increase customer retention in a downturn”

In this research article, Mind the Gap between your intelligence and choice architecture, by Amanda Liljevall and Emelie Lillskog, they explore how people’s cognitive abilities affect their decision-making in different contexts. The authors argue that choice architecture, or the way that options are presented and framed, can influence people’s preferences and behavior, especially when theyContinue reading “Mind The Gap Between Your Intelligence and Choice Architecture.”