How do personality traits affect our shopping habits? This is the question that Dr. Shakeel Ahmad Sofi and Shabir Ahmad Najar explore in their article, “Impact of personality influencers on psychological paradigms: An empirical discourse of big five framework and impulsive buying behaviour”. The authors use the big five personality framework, which consists of openness,Continue reading “Impact of personality influencers on psychological paradigms: An empirical-discourse of big five framework and impulsive buying behaviour”
Author Archives: Gary D. Agnew
Two minds, three ways: dual system and dual process models in consumer psychology
If you are interested in consumer psychology, you may have heard of the distinction between two types of mental processes: intuitive and reflective. These processes are often referred to as dual system or dual process models, and they have been used to explain various aspects of consumer behavior, such as decision making, persuasion, and socialContinue reading “Two minds, three ways: dual system and dual process models in consumer psychology”
What is Marketing Psychology?
Do you want to learn how to use psychology to boost your marketing? Check out this article by Matt Johnson, PhD, a marketing psychology expert. He explains what marketing psychology is, why it matters, and how it can help you create more effective and ethical marketing campaigns, products, and services. He also gives you someContinue reading “What is Marketing Psychology?”
What Are the Big 5 Personality Traits? 🧠
Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism I have a powerful tool to help business professionals improve their marketing and sales strategies The Big 5 Personality Traits assessment Questionnaire. This is a scientifically validated measure of five broad dimensions of personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism. By applying this questionnaire to your potential or existingContinue reading “What Are the Big 5 Personality Traits? 🧠”
Consumer Psychology 🧠
Consumer psychology is the scientific study of how people think, feel, and behave when they interact with products and services. It helps businesses understand the needs, preferences, and motivations of their customers, as well as how to influence their decision-making and behavior. For example, consumer psychology can help a business test different product feature, pricingContinue reading “Consumer Psychology 🧠”
Collaboration 🧠
In today’s competitive market, boosting your marketing and client engagement strategies is essential. See what collaborating with a professional who has both training in clinical psychology and experience in banking can bring to the table. Here are just # 3 benefits of collaborating with such a Professional. They will help you understand your target audienceContinue reading “Collaboration 🧠”
Harnessing the Power of Psychology to Solve the Labour Shortage: A Behavioral Approach to Recruitment and Retention
In today’s dynamic business landscape, organizations across industries are grappling with a significant challenge, the shortage of skilled labor. The Calgary Business Professionals Group, like many others, faces the need to attract and retain top-quality candidates while also fostering diversity, equity, and inclusion (DEI). Thankfully, the field of behavioral economics offers valuable insights and strategiesContinue reading “Harnessing the Power of Psychology to Solve the Labour Shortage: A Behavioral Approach to Recruitment and Retention”
Neuromarketing and Its Astonishing Influence on Consumer Purchasing💰
Tapping into the intricacies of the human brain for the sake of marketing 🧠 Great article from DataDrivenInvestor. By tapping into the intricacies of the human brain, marketers have gained insights into consumer behavior and are using it to influence the way we shop. https://medium.datadriveninvestor.com/neuromarketing-and-its-astonishing-influence-on-consumer-purchasing-392c0240fb9f Want to understand and apply what the industry knows andContinue reading “Neuromarketing and Its Astonishing Influence on Consumer Purchasing💰”
USING HEURISTICS FOR ENTREPRENEURIAL DECISION-MAKING
Wonderful insight by Nicklas Christiansen from his thesis, Copenhagen Business School. His paper examines how heuristics can be used for entrepreneurial decision-makingunder uncertainty, specifically by incorporating them as decision-making strategies 🧠 https://research-api.cbs.dk/ws/portalfiles/portal/92147739/1617619_Using_Heuristics_for_Entrepreneurial_Decision_Making_A_Real_Options_Approach.pdf Want to Understand More?
The 29 Powerful Emotions of Customers
Understanding a buyer’s emotion is a powerful capability. By understanding emotions, you become a far more effective writer, communicator, salesperson, and designer. In this article by advertiser and copywriter Clayton Makepeace he cites the most powerful emotions of a customer. 🥰 10 Fears Every Human Being Experiences, 8 Common Desires We All Share, 11 FrustrationsContinue reading “The 29 Powerful Emotions of Customers”
Cognition & Commerce. 