Author Archives: Gary D. Agnew

Research indicates that 95% of buying decisions take place subconsciously. This is just one reason neuroscience has become important in business and marketing today. This insightful article by Qrius covers the benefits of neuroscience for business leaders and marketing experts. https://qrius.com/10-ways-neuroscience-will-change-how-businesses-work-today/ Want to Learn More?

The field of neuromarketing, sometimes known as consumer neuroscience, studies the brain to predict and potentially even manipulate consumer behavior and decision making. Over the past five years several groundbreaking studies have demonstrated its potential to create value for marketers.  Great report in Harvard Business Review by Eben Harrell, https://hbr.org/2019/01/neuromarketing-what-you-need-to-know Bye the way 😏we meetContinue reading “Neuromarketing: What You Need to Know 🧠”

New research from the University of Notre Dame finds that in general, consumers are less likely to support uniquely spelled unfamiliar brands, compared with those that use the conventional spelling of the same word. 🧠 https://phys.org/news/2023-03-lyft-consumers-brands-unconventional.html?utm Want to Learn more?

Companies, take note—emotions like anger, fear, and anticipation can impact what ends up in consumers’ shopping carts. Great Research from the Kellogg School of Management Northwestern University, you’ll find some interesting results. If you want to learn more about this topic contact us at cognitioncommerce.ca https://insight.kellogg.northwestern.edu/article/take-5-the-surprising-ways-emotions-shape-consumer-behavior Want to learn more about how emotions influence ourContinue reading “Take 5: The Surprising Ways Emotions Shape Consumer Behavior”

Great article by Justin Goodbread in Forbes, in it he talks about how Business Psychology Can Help You Understand yourself 🧠 https://www.forbes.com/sites/forbesfinancecouncil/2023/02/28/how-business-psychology-can-benefit-entrepreneurs-and-their-businesses/?sh=45776ce566a7 Like to learn More?

Great article by Anna Invars in Forbes Advertising psychology is a branch of psychology that studies the characteristics and effects of advertising on the public. As an interdisciplinary application, the interests of the consumer converge with psychology, remember it starts with a Psychologist 🧠 https://www.forbes.com/sites/forbesbusinesscouncil/2022/10/21/how-is-psychology-applied-in-advertising-and-marketing/?sh=5bb914761699 Psychology applied to business, want to learn more?

Great article by Anita Stubenrauch from cause:effect In it she explains the benefits of micro-consulting firms such as ours🧠 Effectively, micro-consulting gives clients a way to get from 🤞 to ✌️ without spending so much 💸. For clients, it’s less commitment upfront and offers a taste of what working with me on larger projects canContinue reading “Why micro-consulting is the future of advisory services,”

Great article and insight from Hilke Plassmann , INSEAD, and Aiqing Ling , University College Dublin on what you need to know about Neuromarketing. 🧠 https://knowledge.insead.edu/marketing/succeed-neuromarketing-what-do-you-need-know Interested to learn more about the field from a trusted organization 🤔 Cognitioncommerce.ca

Great article by Arielle Feger in insiderintelligence.com The bottom line: The digital age of B2B marketing is here. Marketers should be fleshing out their digital strategies with the right mix of talent and tech and fine-tuning the messaging for the new B2B buyer. https://www.insiderintelligence.com/content/evolution-of-b2b-marketing-5-charts Want to Learn More?