Thinking Medium: A Design-based Critique of Nudge Theory

Lawrence Marcelle, Matthew Robb, Parsons School of Design, New York City, USA In Thinking Medium: A Design-Based Critique of Nudge Theory, Lawrence Marcelle and Matthew Robb critique the widespread use of nudge theory in design, particularly its reliance on paternalistic decision-making. They argue that design should empower users by encouraging collaboration and creativity, rather thanContinue reading “Thinking Medium: A Design-based Critique of Nudge Theory”

Cognitive Bias Sunk Cost in Marketing

Luz Maribel, Vallejo Chávez, María Fernanda, Miranda Salazar, FabianaMaría, de León Nicaretta, Vicente Ramón, Ureña Torres The article Cognitive Biases: Sunk Cost in Marketing by Luz Maribel Vallejo Chávez and colleagues explores how the sunk cost fallacy influences consumer behavior, particularly in marketing strategies. The sunk cost bias leads individuals to continue investing in productsContinue reading “Cognitive Bias Sunk Cost in Marketing”

Beliefs: Our Map of the World

Avijit Lahiri In Beliefs: Our Map of the World, Avijit Lahiri presents a compelling exploration of how human beliefs form a dynamic mental map that helps us navigate the complexities of life. The article argues that beliefs are not just cognitive constructs but deeply intertwined with our emotions and psychological needs, evolving with experience andContinue reading “Beliefs: Our Map of the World”

Rationality as a Process.

Mario J. Rizzo and Glen Whitman In Rationality as a Process, Mario J. Rizzo and Glen Whitman argue that human decision-making should be seen as a dynamic process rather than a static property. Traditional economic models often present rationality as a fixed state, either labeling individuals as rational or irrational based on their adherence toContinue reading “Rationality as a Process.”

Rationality As a Collection of Attributes

Theoretical and Methodological Implications of Schelling’s Theory of RationalBehavior for Cognitive Economic Theory Rationality as a Collection of Attributes by Angela Ambrosino and Paolo Pietro Biancone In Rationality as a Collection of Attributes, Ambrosino and Biancone explore Thomas Schelling’s evolving view of rationality. Schelling challenges the traditional idea of humans as purely rational actors byContinue reading “Rationality As a Collection of Attributes”

The Psychology of the Psychic.

Chris French As a behavioralist I found the article “The Psychology of the Psychic” by Chris French enlightening The Psychology of the Psychic: Unpacking Human Belief Systems Chris French delves into why people are drawn to psychic phenomena, despite a lack of scientific evidence. Through a behavioralist lens, this exploration highlights how cognitive biases, emotionalContinue reading “The Psychology of the Psychic.”

7 Neuro Writing Tactics to Get Inside the Minds of Your Audience

by Olesia Filipenko Curious about how neuroscience can supercharge your writing? Let’s explore some insights from the latest research! The article “7 Neuro Writing Tactics to Get Inside the Minds of Your Audience” by Olesia Filipenko dives into the fascinating intersection of neuroscience and writing, offering practical strategies to make your content more compelling and impactful.Continue reading “7 Neuro Writing Tactics to Get Inside the Minds of Your Audience”

Varieties of Bias

Gabbrielle M. Johnson Curious about the complexities of bias and how they shape our understanding? Let’s explore some key insights from the recent philosophical literature. This article delves into the concept of bias, examining its varied forms across different domains like philosophy of mind, cognitive science, and artificial intelligence. It critically explores whether a unifiedContinue reading “Varieties of Bias”

Examining Factors Affecting Consumer Behavior by Considering the Role of Personality and Behavioral Characteristics

Milad Shemshaki, Yeganeh Ghasemi, Seyedamirmasoud Homayouni,Zeinab Salvati, Mohammadreza Dinarvand, Sepehr Kaviani In the realm of consumer behavior, the intersection of personality traits and behavioral characteristics offers a fascinating lens through which to understand customer satisfaction and loyalty. The study “Examining Factors Affecting Consumer Behavior by Considering the Role of Personality and Behavioral Characteristics” explores thisContinue reading “Examining Factors Affecting Consumer Behavior by Considering the Role of Personality and Behavioral Characteristics”

Neuromarketing with AI: A Way to Delve into the Consumer’sSubconscious Mind

Jasmine V.M and Adithya K.V Recent research on Neuromarketing with AI explores how AI-powered neuroscience tools are revolutionizing consumer insight. As a behavioralist, here are three fascinating insights: This study supports a new frontier in understanding and influencing consumer behavior, offering a glimpse into the future of hyper-personalized marketing. Want to KNow More?