Author Archives: Gary D. Agnew

Great white paper📖 written by Louisa Dunbar, Founder & Director of OrangeGrove orangegrovedesigns.co.uk This white paper looks into why the approach to web design andoptimisation should change and how exactly it should change. 🤨In it she reinforces several psychological constructs we apply in our conversations https://orangegrovedesigns.co.uk/wp-content/uploads/2022/11/OrangeGrove-Whitepaper-Neuromarketing-for-the-web.pdf Want to learn how Decisions are made emotionally?

Great article by Ryan Duffy in knowable. In it he writes about our two brains. Or our system #1 and system #2 decision making processes ‘Exploring the cutting-edge — some say creepy — methods marketers use to manipulate human desire” 🧠 https://medium.com/knowable/the-secret-science-of-neuromarketing-a33ed2d94206 Like to learn more?

Yes, there is Science behind this🥼 Great article by Kaveen Senarathne in bootcamp.uxdesign.cc. In it he not only writes/speaks about the influence shapes have on our non-conscious but also cites the research ✔ “Knowing the psychology of shapes Marketers will be able to create unforgettable brands and campaigns. https://bootcamp.uxdesign.cc/shape-psychology-for-marketers-8ae4e0894362 Want to know more about theContinue reading “Shape Psychology for Marketers🧠”

Like to Learn More?

B2B service buyers cite a vendor’s reputation, online reviews, and pricing/service as the factors that most influence their purchasing decisions, according to recent research from GoodFirms. https://www.goodfirms.co/resources/b2b-services-intelligence-competition-future

Great Article by Savannah Westbrock in http://www.marketingprofs.com on Humanizing your B2B strategy. How to make it more human😉 Fully 83% of business buyers say that you must treat them like a human, rather than just a sale, to win their business. https://www.marketingprofs.com/articles/2022/48201/how-to-humanize-b2b-strategy

Great article by Conor Coughlan, Chief Marketing Officer at Armis. I particularly like😉 Personalization will drive engagement…….https://martechseries.com/mts-insights/guest-authors/top-7-b2b-marketing-trends-what-b2b-marketers-need-to-focus-on/ Want to learn More?

Great article by Marcia Trask in CMSWIRE. Overwhelmingly, B2B marketing campaigns continue to promote an organization’s solution offerings rather than addressing fundamental buyer needs. Few companies articulate why buyers should purchase their offerings, or what the benefits or specific use cases for the offerings are. Marketers need to pay attention to buyers, empathize with their problemsContinue reading “Are You Asking the Right Questions in B2B Marketing?”

Great Article in Forbes by Prince Ghuman in it he writes about how the psychology of losing, or rather almost winning, and random rewards are potent drivers of behavior. How these neuromarketing tactics are valuable for marketers to create engaging consumer experiences as long as they are used ethically.  https://www.forbes.com/sites/princeghuman/2022/10/13/how-losing-can-drive-consumer-behavior/?utm Want to Learn More about how OperantContinue reading “How Losing Can Drive Consumer Behavior”

These key issues in human research ethics are those which we adhere to when we conduct research on behalf of or clients. We are all about the ethical application of science to commerce. https://phys.org/news/2022-10-fully-heard.html?utm_source=nwletter&utm_medium=email&utm_campaign=daily-nwletter