Author Archives: Gary D. Agnew

Lets Talk Behavioural Sciences applied to Commerce. Titled “Engaging Customers in a Circular Economy,” the report presents an initial framework for organizations looking to reshape customer journeys, whether through participation in sharing models, returning packaging, repair schemes or other circular business models. Thinking of Coca Cola and SPRITE, moving to clear bottles.🤔 Great research from the University of ExeterContinue reading “New customer behaviours are key to developing circular economy, report finds”

Cool article by Yogev Kimor from Medium. He writes about Neuromarketing 🧠 from a Marketers Perspective. I love his tips on Olfactory/Smell cues.. See anything familiar? https://medium.com/@yogevkimor/3-human-senses-you-can-use-on-your-online-ads-18ce6c6474d6 Interesting stuff, want to learn more about Neuromarketing?

University of Basel According to Wulff, little attention has been paid until now to the fact that the meaning of risk can differ from individual to individual depending on goals and life experience. He feels it is important to understand how different people think about risk in order, for example, to gauge attitudes to newContinue reading “A new method for determining how society thinks about risk”

If You use Social Media and want to understand it better, check out this Chart📉 by Nick Routley in Visual Capitalist In it there are some interesting issues, My Favorite is the IMPLIED TRUTH EFFECT. Something to Think About next time your On-Line🤔 https://www.visualcapitalist.com/problems-with-media/ Like to Learn More, Let us Help you to Understand HumanContinue reading “33 Problems With Media in One Chart”

Talha Mumtaz in his medium article re-introduces 5 psychology based marketing strategies to increase your business My Favorite is the Hobson’s +1 Effect. Give this article a Read 📖 you may find something interesting and applicable to your work. Also don’t forget to check out his link to earlier strategies. https://medium.com/@talhamtz93/35-40-psychology-marketing-strategies-to-grow-your-business-product-sales-c8fc5b9f03a Let us show youContinue reading “35–40 Psychology Marketing Strategies to Grow Your Business, Product, & Sales”

Researchers from the University of South Florida found shoppers who drank a cup of complimentary caffeinated coffee prior to roaming the stores spent about 50% more money and bought nearly 30% more items than shoppers who drank decaf or water. “Caffeine, as a powerful stimulant, releases dopamine in the brain, which excites the mind andContinue reading “Tight budgeters beware: Skip the coffee before shopping”

Messages will resonate with people if the language you use is reflective of their personality. There is a range of personality types without any one or two predominant ones. Psychologists favor HEXACO (which is an evolution of the OCEAN or “Big Five” model) over DISC and MBTI (which are scientifically invalid and unreliable) The type ofContinue reading “How to Use Personality Types to Boost Customer Engagement”

Now more than ever, companies should consider each stage of the buyer’s journey to fully capture leads every step of the way leading up to a purchase. Great Article by Francisco Lacayo in Sales & Marketing Management https://salesandmarketing.com/understanding-the-three-stages-of-the-buyers-journey-and-audience-behavior/?vgo_ee=5l1QIZztkUKu5V5cpHKUQ7lCnO62%2BtosOSIPFs19F8o%3D Want to Learn More? Contact Us @Cognitioncommerce.ca

Great Research on Creativity, and Overconfidence Bias 🤨 Holly Ober, University of California – Riverside found that when company leaders discuss creativity and innovation, investors react negatively to the perception of risk, displaying a creativity bias. Leaders who talk about creativity in a confident, positive manner reassure investors, while creativity-speak that takes a more negative tone turnsContinue reading “How company leaders talk about creativity can hurt investor confidence”

Neuromarketing in sales has established itself as the best way to generate impact and establish solid and lasting relationships with your clients. The vertebrate brain is divided into three physically separate brains, each with specific functions, but acting in unison. These three brains also mark the level of evolution, with a first primitive brain, aContinue reading “The three brains of neuromarketing 🧠”