Author Archives: Gary D. Agnew

Great Article /insight by Phillip Othen in pressgazette.co.uk about the 2022 marketing trends. https://pressgazette.co.uk/marketing-trends-2022-ai-rise-of-native-neuromarketing-and-more/ If you would like to learn more about Trust, Personalized Engagement, Neuromarketing and the other trends impacting Marketing Today Contact Us.

Here are seven technological advancements that increasingly impact how businesses go to market. Eloise Tobler in Sales and Marketing Management https://salesandmarketing.com/7-technological-advances-shaping-the-future-of-sales-and-marketing/?vgo_ee=5l1QIZztkUKu5V5cpHKUQ7lCnO62%2BtosOSIPFs19F8o%3D Want to Learn More About Personalizing Your Message? Contact Us at Behavioural Commerce Counselling and Let us Show you the Science Applied to Commerce.

By designing solutions that align with our psychology, we can make it easier for people to do things they already want to do. Marketers who apply the following 5 principles to ecommerce websites are poised to increase ecommerce conversion. https://multichannelmerchant.com/ecommerce/boosting-ecommerce-conversion-5-behavioral-science-tips/ Want to Learn More? contact us at Behavioural Commerce Counselling to learn how to applyContinue reading “Boosting Ecommerce Conversion: 5 Behavioral Science Tips”

Great Article by Prince Ghuman in http://www.forbes.com where he introduces Statistical learning, a neuroscientific concept that brand marketers should know. Brands are built on statistical learning; they’re the net effect of the connections the consumer’s brain has made. Read the full article to learn more https://www.forbes.com/sites/princeghuman/2022/04/25/reframing-brand-marketing/?utm_source=newsletter&utm_medium=email&utm_campaign=follow&cdlcid=615c5433521306d48968b4b5&utm_source=newsletter&utm_medium=email&utm_campaign=follow&utm_content=growth-weeklyroundup&cdlcid=615c5433521306d48968b4b5&sh=440f34c95fd3 Want to Learn More about Statistical Learning? Contact Us atContinue reading “Reframing Brand Marketing Like A Neuroscientist”

Twitter explicitly decided it wanted to make its policies easy to understand for the average user. In a statement shared with The Drum, Twitter explained that “it shouldn’t take a law degree to understand privacy policies.” “Through research and conversations with stakeholders,” the company wrote, “we learned that those who have used or seen ourContinue reading “Twitter gamified its privacy policy — here’s what you need to know”

Great Article by Matt Shipman, North Carolina State University SO…………..Social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. Researchers used a team of trained “raters” to assess all of the company’s social media posts, scoring them on a range of characteristics, such as how intellectual, behavioral,Continue reading “Loyalty program members and regular customers respond differently to social media marketing”

A REMINDER By Andrew Medal in http://www.entrepreneur.com Neuromarketing service providers use neuroscience methods to measure consumers’ neurological reactions to products, commercials, brands, etc. Thus, companies assure maximum appeal and immense profits. Although they may offer different services and products, the objective of all businesses is common: to understand our brain so they can manipulate us into desiringContinue reading “Neuromarketing: The Science, Art and Opportunity”

Compelling Articel by Jonathan Rowe in https://evonomics.com/ “Economics” is really psychology on steroids. It starts with a model of human nature and extrapolates an entire scenario for how the world works from that. The model is homo economicus, the myopic protagonist of the economics texts. This hypothetical person has no social affinities, no lapses of judgmentContinue reading “Why Economics Is Really Psychology on Steroids 💉”

Great Articel by Robert H. Frank published in https://evonomics.com on how BE needs BB. As Darwin understood clearly, our fate depends not only on our own decisions and capabilities but also on those of rivals and partners, our social connections. https://evonomics.com/why-behavioral-economics-needs-behavioral-biology/ Want To Learn More about HUMAN BEHAVIOUR in COMMERCE? Contact US

If Your a Student of Cognition, and ever wondered WHAT REALLY is the Function of White Matter. This article by Christopher Filley ( The Conversation) on White Matter is Insightful. *Higher functions like language and memory are organized into networks in which gray matter regions are connected by white matter tracts. The more extensive andContinue reading “You’ve likely heard of the brain’s gray matter. Here’s why the white matter is important too”