Author Archives: Gary D. Agnew

Researchers from Cedars-Sinai’s Center for Neural Science and Medicine and Department of Neurosurgery have uncovered how signals from a group of neurons in the brain’s frontal lobe simultaneously give humans the flexibility to learn new tasks—and the focus to develop highly specific skills. “That ‘Oh, shoot’ moment, that ‘Oops!’ moment, is performance monitoring kicking in,”Continue reading “New study reveals how the brain says ‘oops!’😮”

Cool Article by Saira Saira in medium.com were she reminds us of some interesting Psychological Facts. https://medium.com/@sairasaira/15-psychological-facts-that-will-blow-your-mind-b32a552ba939

Weighing in on a divisive issue becomes a calculated risk, for many BRANDS. Customers may stop buying a brand if it supports the “wrong” side of an issue, or supports it in the wrong way. If and when this happens, the door opens for rival brands to pick up those disgruntled customers purely by remainingContinue reading “Brands can be rewarded for social activism, but they also risk losing customers to apolitical rivals😏”

By: Christina Colledani in thescienceofpersuasion.com We Know Emotional stimuli appear to use more attentional resources than those who are not (Schupp et al., 2007). And that emotions have a strong influence on memory and recall, So why not elicit the correct emotions in target consumers and motivate them to take action? https://www.thescienceofpersuasion.com/single-post/the-key-to-advertising-efficacy-emotional-engagement Want to LearnContinue reading “The Key to Advertising Efficacy: Emotional Engagement”

Reveal why your brand is not connecting with your audience A brand audit is an in-depth analysis of your brand’s performance. It identifies what you are doing well, areas for improvement, and your position in the market compared to competitors. https://medium.com/swlh/how-to-find-the-red-flags-your-audience-will-see-40dc2660af78 If You would like to learn more about Brand Audits or Behavioural Mapping ContactContinue reading “How to Perform a Brand Audit — An Unbiased Approach”

A team led by scientists from the UvA, have combined MRI and microscopy to produce 3D images of two entire brains with a previously unmatched level of detail. Their findings have been published in the journal Science Advances. https://medicalxpress.com/news/2022-04-scientists-highly-3d-reconstructions-human.html?utm_source=nwletter&utm_medium=email&utm_campaign=daily-nwletter Interested in Learn More? Contact Us at Behavioural Commerce Counselling.

Behind every click, there is a combination of various emotions, instincts, and perceptions that play a subliminal yet important role. Tapping into these psychological aspects of consumer behavior is key to driving conversions. This infographic takes a closer look at consumer psychology and its applications in eCommerce. http://www.grazitti.com It highlights the key marketing psychology principles,Continue reading “How to Leverage Consumer Psychology in eCommerce”

Interesting article written by Martina Bretous in Hubspot.com The factors that influence consumers’ purchasing decisions have changed greatly over the years. The pandemic has shifted the shopping experience exclusively online for many. In recent years, there has also been a push for more transparent and sustainable practices in brands. In her article, you’ll learn some interesting statisticsContinue reading “Consumer Behavior Statistics You Should Know in 2022 [New Data]”

Great Article by Alexandra Cowen in Quick Marketing about buyer-persona which she defines as: A research-based, lifelike outline of our ideal customer. In short, we should know them almost as well as we know ourselves: their background, personal and professional goals/challenges, age, where they went to school, hobbies, if they have kids and what theirContinue reading “What is a ‘Buyer Persona’ and why is everyone getting it wrong?”

By Salk Institute The best way to explain how the neurons were behaving, they discovered, was through interaction of microscopic waves of activity rather than interaction of individual neurons. Rather than a flash of light activating specialized sensory cells, the researchers showed how it creates distributed patterns: waves of activity across many neighboring cells, with alternatingContinue reading “An ocean in your brain: Interacting brain waves key to how we process information”