Author Archives: Gary D. Agnew

People believe a lot of dumb things about how our minds work. Here are 12 of them. Very Cool Slide Show presentation by Stephen Johnson in lifehacker.com😎 You’ve got to CHECK IT OUT. https://lifehacker.com/12-common-laws-of-psychology-that-are-bullshit-1848683494

GREAT STUDY AND PRESENTATION(S) IN brainfacts.org ON THE KEY CONCEPTS OF NEUROSCIENCE. SUPERB RESOURCE 🤓 https://www.brainfacts.org/core-concepts/interactives

Customer behavior, aka buyer behavior, refers to the buying habits of an individual based on the influences from their personal belief, place in society, and their thought process while making a purchase. In the article by Dinesh Agarwal she discuses five customer behavior models, and how they can be used to make customer centric experiences.Continue reading “Consumer Behavior Model — What Is It?”

42% of B2B marketers say generating high-quality leads is among the greatest challenges to the success of their demand generation program and 40% say collecting high-quality data is among the greatest challenges. With Email as the most used channel for demand generation by B2B marketers (68% of survey respondents say they use). https://www.marketingprofs.com/charts/2022/46802/b2b-marketers-biggest-demand-generation-challenges So, CollectContinue reading “B2B Marketers’ Biggest Demand Generation Challenges”

Great Article by Dina Ely in business2community.com on Emotional Marketing. And how Emotional marketing identifies and builds on an audience’s emotions to market to them more successfully.  The important point to remember 🤔is.. You 1st need to Identify which emotion or emotional state to market to. https://www.business2community.com/marketing/emotional-marketing-an-effective-tactic-for-our-emotional-times-02451441 This is where we can help, let usContinue reading “Emotional Marketing – An Effective Tactic for Our Emotional Times.”

Great Article by David Potter with some COOL Insights on Behavioural Science and the Customer Experience. https://www.digitaljournal.com/tech-science/using-behavioural-science-to-deeply-understand-your-users/article

As part of its #NoMarketerLeftBehind initiative, MarketingProfs, a global leader in B2B marketing education, training, and consulting services, announced today that it’s offering one online course of choice to every marketer who wants to continue their ongoing B2B Marketing education. Go to https://bit.ly/3LFgOZ7 and choose from any course in the MarketingProfs course catalog, which features courses inContinue reading “MarketingProfs Announces its Giving Online Courses Away at No Cost to Any B2B Marketer Who Wants to Continue Their Education”

Research across hundreds of brands in dozens of categories shows that the most effective way to maximize customer value is to move beyond mere customer satisfaction and connect with customers at an emotional level – tapping into their fundamental motivations and fulfilling their deep, often unspoken emotional needs Great Article in Harvard Business Review. https://hbr.org/2016/08/an-emotional-connection-matters-more-than-customer-satisfaction

Great Article by Prince Ghuman in Forbes. In the article he talks about our “Mental Models” and how malleable our perception is based on these models. And that our beliefs can influence these models. This relationship between beliefs and our mental models ultimately drives our perception. These beliefs can offend over ride our sensory inputs.Continue reading “A Neuroscientific Look At Branding”

A new Platform TUBLAR claims to Provide Consumer Insights, fueled by “behavior-based” data so you can target your content to the viewers who are more likely to be buyers. https://tubularlabs.com/ Have a LOOK and see how “BIG DATA”, “MACHINE LEARNING” and “TRACKING” is being used to identify Consumers and their Behaviours.