Author Archives: Gary D. Agnew

In his RESEARCH; Nudges, Nudging, and Self-Guidance Under the Influence.W. Jared Parmer, Cologne Institute for Economic Research Clarifies an autonomy-based worry about nudging as used in public policy or for private profit: That a person’s ability to reason well is undermined when she is nudged. Is it RESPONSIBLE and ETHCIAL? Parmer finds that if doneContinue reading “EXPLAING NUDGING 🤨”

This is from the ETHICS CENTRE and is a GREAT RESOURCE to better understand ethical behaviours, from Deontology to the Other. It’s Comprehensive and Enlightening. If you work in Human Commerce or Human Resource Management you should check this out. https://ethics.org.au/knowledge/ethics-explainers/

Great Article By Thai Nguyen in Neuromarketing Science & Business Association. Definitely worth the READ 📚 if Your in MARKETING 🛒 https://www.nmsba.com/news/725-youll-market-better-and-be-more-persuasive-knowing-these-10-brain-facts

Research out of the University of Cambridge involving more than 350,000 participants from over 50 countries and 6 continents has found that links between musical preferences and personality are universal. Across the world, without significant variation, the researchers found the same positive correlations between extraversion and contemporary music; between conscientiousness and unpretentious music; between agreeablenessContinue reading “The Big 5 Is at It Again 😃Musical preferences unite personalities worldwide, new study finds”

“Even in the B2B world, customers are saying, treat me like a human, not a number. Great Article by  Stefano Hatfield in the DRUM Predictions 2022. Learn how B2B Marketing has Changed and see how Customers are saying I’m not a segment, I’m a human. So we need that personalization. https://www.thedrum.com/news/2022/02/02/human-not-number-new-methods-b2b-marketing-drive-growth Let us Show you How yourContinue reading “A human, not a number: new methods of B2B marketing to drive growth”

Cool article by Kelly Martinez in BuzzFeed, enjoy the FACTS And check out # 5 https://www.buzzfeed.com/kellymartinez/weird-facts-about-your-brain

WE KNOW that Humans are not always rational decision-makers. The brain makes choices based on how information is presented, not just the information itself, thanks to the framing effect. This effect may stem from activation of the amygdala, which is involved in our emotional responses. Check out this Video from BrainFacts.org the Winner of theContinue reading “Why Do We Fall For The Framing Effect?”

When we talk about Attraction in Digital Marketing, one of the most important topics is Psychological Triggers. It doesn’t mean you are going to manipulate your public into buying, but there are some effective ways to call their attention. In this post, you’ll find some of the best mental triggers that can be introduced in your marketingContinue reading “4 Popular Psychological Triggers to Use in Your Marketing Strategies”

In late 2021, Global Finance invited its subscribers to participate in The Conference Board® C-Suite Outlook annual survey. These GLOBAL Surveys have been an annual undertaking since 1999. The Findings may SURPRISE you🙄. Particularly the difference in RISK ANALYSIS between North American and Other Countries. Also Check OUT 👓what HUMAN CAPITOL professionals are PRIORITIZING and where Employees rank GreatContinue reading “Reset and Reimagine: Surviving and Thriving in a Uniquely Challenging Business Environment”

Great Article by Holly Corbett in FORBES. In it she presents 5 Strategies to help keep your biases in check. I love that she cites the  Implicit Association Tests (IAT) from Harvard University. An Assessment I’ve found success with. Enjoy the read or Listen to the AUDIO https://www.forbes.com/sites/hollycorbett/2022/01/31/your-brain-on-bias-5-steps-to-keep-unconscious-bias-in-check/?sh=561fd55044ae