Is this COGNITIVE “BUFFERING”?

Our Brains Keep Us 15 Seconds ‘in The Past’ to Help Us See a Stable World, Says a Study by MAURO MANASSI and  DAVID WHITNEY  Our Brain is like an app that consolidates our visual input every 15 seconds into one impression so that we can handle everyday life. Basically, we recycle information from the past because it’sContinue reading “Is this COGNITIVE “BUFFERING”?”

People Love the Brain for the Wrong Reasons SO…………..

Once YOU INTRODUCE THE “BRAIN” 📋 into discussions of behaviour, we’ll attended more to brain-based explanations of psychology, than the psychological mechanism itself. We have a blind spot for the brain. In classic work on the “seductive allure of neuroscience,” a team of researchers at Yale University found  people fall in love with brain-based explanations,Continue reading “People Love the Brain for the Wrong Reasons SO…………..”

People do things, feel things, think things, and buy things for reasons they don’t understand.

A Vision of the Dark Future of Advertising. In his article Jamie Bartlett describes how psychographics will be just one of a cluster of techniques that extract personal data about you without your knowledge. The Real RUB comes from the realization that this data will be powered by machines and algorithms that no one understands.Continue reading “People do things, feel things, think things, and buy things for reasons they don’t understand.”

How ‘Gamification’ of Everything Is Manipulating You (and How to Recognize It)

Companies are using gamification to manipulate you. Here’s how to see it and fight against it. Great Article by By Stephen Johnson in Life Hacker. I use Gamification in my practice for Educational purposes. This article illustrate how questionable the ETHICS can be.🤔 https://lifehacker.com/how-gamification-of-everything-is-manipulating-you-and-1848352808

The Psychology of Belief

How your brain distorts the world to support your emotional attachments to certain ideas🤔 The relationship between belief and fact often goes one way: “Our brains take the facts and fit them to reinforce our beliefs”, says Paul Zak, a neuroscientist at Claremont Graduate University.  “sacred values” — were all but immovable. Love How Neuroscience isContinue reading The Psychology of Belief

Maslow’s Pyramid Is a Marketing Lie 😮

SO….Maslow never actually created a pyramid to represent the “hierarchy of needs.” Maslow’s pyramid originated not from the groundbreaking psychologist, but a management consultant in the 1960s. This pyramid iteration became popular in the emerging field of organizational behavior. (remember graduate school) Great Read from Psychologist SCOTT BARRY KAUFMAN, it really addresses a lot of misconceptions.Continue reading “Maslow’s Pyramid Is a Marketing Lie 😮”

Honest Marketing Is the Future of Marketing.💰

Remember, the point of marketing is to get people to remember your product and you. Are you willing to be truthful and honest about your product? You’ll NEED to Be NOW. Because our clients are Smarter and more Socially Responsible. Great article by NICOLE SUDJONO in Better Marketing. https://bettermarketing.pub/honest-marketing-is-the-future-of-marketing-61cc757f9b3c

Elon Musk Thinks Every Child Should Learn About These 50 Cognitive Biases

He recently took to Twitter to declare that cognitive biases “should be taught to all at a young age.” His post included a (not super easy to read) graphic laying out 50 common biases, thinking errors, and irrational human tendencies that kids should be alerted to, which “I’ve laid out in list from below”. Check out the BiasesContinue reading “Elon Musk Thinks Every Child Should Learn About These 50 Cognitive Biases”