Radiana Marcu, Gavril Rad, Dana Rad In the evolving landscape of behavioral economics, the concept of loss aversion—our tendency to fear losses more than we value equivalent gains—continues to shape decisions across various domains. A recent comprehensive study delves into the cognitive and emotional mechanisms driving this phenomenon, revealing several surprising findings: Cultural Variability inContinue reading “Exploring aversion loss: a theoretical perspective over behavioral positive and negative markers”
Author Archives: Gary D. Agnew
Getting Information to Consumers: How to Inform Their Choices Effectively
Eric VanEpps and Alycia Chin. In the realm of consumer behavior, effective information dissemination is crucial to guiding consumer choices, particularly in financial and food-related decisions. The research by VanEpps and Chin (2024) dives into the dynamics of how information provision influences consumer behavior and highlights significant insights into the mechanisms of decision-making. Their KeyContinue reading “Getting Information to Consumers: How to Inform Their Choices Effectively”
The potential of generative AI for personalized persuasion at scale 🤔
As a behavioralist, I was excited to share insights from the recent article “The Potential of Generative AI for Personalized Persuasion at Scale.” This study explores the transformative potential of large language models (LLMs), such as ChatGPT, in crafting personalized persuasive messages. There were three particularly interesting findings: 1. Enhanced Effectiveness Across Domains. The researchContinue reading “The potential of generative AI for personalized persuasion at scale 🤔”
You can fool some of the people some of the time but you can help everyone forever: learning and effective nudging
Mattias Forsgre, Gustav Karreskog Rehbinder and Benjamin Mandl3 The study investigates whether people learn to adapt their susceptibility to nudges based on how well those nudges align with their goals. Specifically, it examines if participants learn to follow or ignore nudges depending on how predictive they are of the superior option. Key findings: Strong andContinue reading “You can fool some of the people some of the time but you can help everyone forever: learning and effective nudging”
Impact of Big Five Personality on Consumption Behavior
Tingwei Huang School of Psychological Sciences, Monash University, Melbourne Understanding Consumer Behavior Through Personality Traits The article “Impact of Big Five Personality on Consumption Behavior” by Tingwei Huang explores the intricate relationship between the Big Five personality traits and consumer behavior. This comprehensive analysis sheds light on how individual personality traits influence purchasing decisions, offeringContinue reading “Impact of Big Five Personality on Consumption Behavior”
The Cognitive Turn in Behavioral Economics
Benjamin Enke As a behavioralist, the article “The Cognitive Turn in Behavioral Economics” by Benjamin Enke presents a fascinating overview of how cognitive science is reshaping our understanding of economic decision-making. In recent years, behavioral economics has undergone a significant shift towards understanding the cognitive foundations of decision-making. This “cognitive turn” emphasizes how people processContinue reading “The Cognitive Turn in Behavioral Economics”
NEUROMARKETING: THE INFLUENCE OF HUMAN FACES ON ATTENTION AND PERCEIVED TRUSTWORTHINESS BASED ON POSTS IN VIRTUAL ENVIRONMENTS
Shirlei Miranda Camargo Universidade Federal do Paraná, UFPR Curitiba, Paraná – Brasil What is the the role of human faces in virtual environments? Shirlei Miranda Camargo’s article “Neuromarketing: The Influence of Human Faces on Attention and Perceived Trustworthiness Based on Posts in Virtual Environments” provides fascinating insights. Here are three key findings. Enhanced Attention: TheContinue reading “NEUROMARKETING: THE INFLUENCE OF HUMAN FACES ON ATTENTION AND PERCEIVED TRUSTWORTHINESS BASED ON POSTS IN VIRTUAL ENVIRONMENTS”
When Financial Platforms Become Gamified,Consumers’ Risk Preferences Change
CHRISTOPH HÜLLER, MARTIN REIMANN, AND CALEB WARREN How does gamification affect consumer behavior in financial platforms? The article “When Financial Platforms Become Gamified, Consumers’ Risk Preferences Change” by Christoph Hüller, Martin Reimann, and Caleb Warren offers some revealing insights. Here are three intriguing findings. Increased Risk-Taking Behavior: The study found that when financial platforms incorporateContinue reading “When Financial Platforms Become Gamified,Consumers’ Risk Preferences Change”
Beyond Social Influence: Examining the Efficacy of Non-Social Recommendations
Danae Arroyos-Calveraannd, Johannes Lohseband and Rebecca McDonald Curious about the impact of non-social recommendations on consumer behavior? Danae Arroyos-Calvera, Johannes Lohse, and Rebecca McDonald’s study “Beyond Social Influence: Examining the Efficacy of Non-Social Recommendations” uncovers some unexpected findings. Here are three surprising insights: Effectiveness of Non-Social Cues: Contrary to the common belief that social proofContinue reading “Beyond Social Influence: Examining the Efficacy of Non-Social Recommendations”
Clicks and Tricks: The Dark Art of Online Persuasion
Patrick Fagan Unmasking Online Persuasion: Insights from Patrick Fagan’s “Clicks and Tricks” Curious about the psychological tactics behind online persuasion? Patrick Fagan’s article “Clicks and Tricks: The Dark Art of Online Persuasion” sheds light on some intriguing, and at times, concerning strategies used in the digital realm. Here are some key insights: Exploiting Cognitive BiasesContinue reading “Clicks and Tricks: The Dark Art of Online Persuasion”
Cognition & Commerce. 