Author Archives: Gary D. Agnew

HARVARD Researchers have explored how certain scents often elicit specific emotions and memories in people, and how marking companies are manipulating the link for branding. Got to Love Nike.🤣 Olfactory Branding is all about  creating “immediate and memorable connections between brands and consumers.” https://neurosciencenews.com/memory-emotion-smell-15855/

If you are eager to determine whether your current or potential employer really lives up to their values, or whether they’re simply virtue-signaling by paying lip service to desirable or in-demand ethical principles, here are four suggestions. Check it OUT 👩‍🔬👨‍🔬https://www.fastcompany.com/90685723/surprising-behavioral-science-you-can-use-to-find-out-if-your-employer-is-ethical

Cool Article from Dan Russell , Forbes Magazine 2019, explaining what Neuromarketing Is. “We are planting seeds in the same soil we’ve always planted in, and we now simply have a better understanding of how to grow the biggest crops”. https://www.forbes.com/sites/forbesagencycouncil/2019/03/06/what-is-neuromarketing/?sh=3c4c9220cc8a

Recently published in the Journal of Research in Personality, a study by the University of Applied Science & Arts Western Switzerland has shown that Linkedin Profiles convey ACCURATE information about an individual’s PERSONALITY TRAITS. At Behavioural Commerce Counselling we use similar PSYCOMETRIC TESTING to identify those traits which are most RECEPTIVE to ENGAGEMENT, while goingContinue reading “MORE EMPRICAL EVIDENCE SUPPORTING WHAT WE DO.”

 ALEX GONZÁLEZ ORMEROD Cool Article from rest of world.org on Emoji’s. Great Examples of Cultural Biases in symbols. Something to consider next time your “ANNOUNCING” The Launch of a New Product /Service. Who Knew, This isn’t WEIRD? https://restofworld.org/2021/list-emoji-different-meanings/?utm-source=sharing

By  Al Otto November 15, 2021, 9:00 a.m. EST 3 Min Read Employee Benefit Advisor. More than 200 Lawsuits have been filed since January 2020. The LEADING Cause, Arrogance and abdication of duty. In many cases, executives in the organizations that were sued simply didn’t pay attention until they were taken to court. https://www.benefitnews.com/advisers/opinion/why-we-need-to-elevate-fiduciary-duty-to-a-higher-level?position=editorial_1&campaignname=V2_EBN_Retirement_20210421-11162021&utm_source=newsletter&utm_medium=email&utm_campaign=V2_EBN_Retirement_20210421%2B%27-%27%2B11162021&bt_ee=nhOsZSpivqDm%2FfHTZ7Dc2XWkDuKVcYikQPwQbchW167FGr7zNR9e8QjkBt3RXHOZ&bt_ts=1637082462576

By Kendra Clark – November 15, 2021, The Drum 36% of gen Zers report using LinkedIn for work-related networking and research, compared to just 26% who use other social platforms for the same purpose. 46% use LinkedIn for reading news stories, versus 39% who turn to other social platforms. They also use LinkedIn to learn and develop theirContinue reading “New LinkedIn data shows how gen Z is recalibrating the norms of work…….”

A Recent Study in 2020, by Todd A Vogel ,Zachary M Savelson, A Ross Otto, Mathieu Roy Department of Psychology, McGill University, Canada; Institute of Cognitive Science, Carleton University, Canada ASKED? Would people still be willing to avoid mental effort if the alternative were physical pain? Result appeared universal: nearly every person chose pain instead of the memory task atContinue reading “When a tricky task makes your brain hurt, here’s what to do!”

Tired of the Pseudo-Science MBTI? THEN Read this….. In this Very Cool Article by Zachary Burres. He talks about how the Five Factor or BIG 5 Personality Traits Assessment can help make “choosing your destiny a lot easier”. I love this Article and the way he speaks about the Most Reliable and Valid Personality AssessmentContinue reading “How the Big 5 Personality Theory Helps Reveal Your Big Life Purpose”

A new study in the Journal of Experimental Psychology highlights how stereotypes limit our ability to perceive an ever-changing reality. Talk about BIASES, researchers note: “A perceiver who wishes to form accurate beliefs must be aware that their experiences may be biased.” check it out https://greatergood.berkeley.edu/article/item/how_do_stereotypes_shape_your_judgment?utm_source=Greater+Good+Science+Center&utm_campaign=106651db6e-EMAIL_CAMPAIGN_GG_Newsletter_November_4_2021&utm_medium=email&utm_term=0_5ae73e326e-106651db6e-51662875