Author Archives: Gary D. Agnew

COOL INFORGRAPHIC ON, 15 Common Data Fallacies to Avoid.

VISUAL CAPITALIST HAS PUBLISHED A COOL INFOGRAPHIC ON 15 COMMON DATA FALLICIES TO AVOID, THE GRAPHIC IS DERVIVED FROM RESEARCH BY GECKOBOARD. IF YOU WORK WITH DATA YOU NEED TO CHECK THIS OUT. https://www.visualcapitalist.com/here-are-15-common-data-fallacies-to-avoid/?utm_source=Visual+Capitalist+Infographics+%28All%29&utm_campaign=21450911c9-EMAIL&utm_medium=email&utm_term=0_31b4d09e8a-21450911c9-44088745

An Introduction to Consumer Neuroscience & Neuromarketing,

WANT TO LEARN MORE ABOUT CONSUMER NEUROSCIENCE? How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course from Copenhagen Business School will provide you with anContinue reading “An Introduction to Consumer Neuroscience & Neuromarketing,”

Ethical Management and Decision Making

As Organizations and Markets Evolve And “Shareholders”, are replaced by “Stakeholders”. Moral Ethics and Business Ethics NEED TO ALIGN. How to Manage Ethically with this MOOC developed by the University of Law Business School, U.K. is a MUST. It’s “OPEN” “FREE” & “VALID”https://www.futurelearn.com/courses/managing-in-an-ethical-manner

How to Write a Social Media Policy (Free Template + Examples)

With An Rise in Social Media Marketing, by my clients. have been asking about Social Media Policies. A social media policy is a document that outlines how an organization and its employees should conduct themselves online. This is a Great Example from Christina Newberry, & Paige Cooper. The policy applies to everyone from the CEOContinue reading “How to Write a Social Media Policy (Free Template + Examples)”

Buyers are under pressure to prove ROI and other B2B fallacies.

We have heard a lot in the last few years about how the business-to-business (B2B) buyer has changed, but much of what we hear about the ‘changing buyer’ is either not true or not helpful. Former Forrester analyst Kerry Cunningham, and senior principal, product marketing at 6sense, examines what is not true or helpful. SheContinue reading “Buyers are under pressure to prove ROI and other B2B fallacies.”

What Influences a B2B Purchase Decision? [Infographic]

For all My CLIENTS who Use LinkedIn to Market. LinkedIn recently conducted a survey of key buying professionals, in order to ascertain the key elements that influence their decisions. They’ve incorporated the findings into the below infographic – key information for your content and strategic outreach planning.  Is your organization ANSWERING the questions of your Prospects? https://www.socialmediatoday.com/news/what-influences-a-b2b-purchase-decision-infographic/607725/?utm_source=morning_brew&utm_medium=newsletter&utm_campaign=mkb CONTACT MEContinue reading “What Influences a B2B Purchase Decision? [Infographic]”

Illusory Truth Occurs Even with Incentives for Accuracy.

Interesting/Disturbing Article by Nadia M. Brashier Purdue University & David G. Rand Massachusetts Institute of Technology Context: Fake news sites, politicians, and advertisers often make false claims believable by repeating them. Repeated statements feel easier to process, and thus truer, than new ones.. In two large experiments (N = 1188), the study investigated whether monetaryContinue reading “Illusory Truth Occurs Even with Incentives for Accuracy.”

Consumer Behavior Vs. Neuromarketing.

Great Article by Prince Ghuman, in FORBES. In the Article he presents how Neuroscience and Neuromarketing are giving us INSIGHTS into HUMAN BEHAVIOUR AND CHOICE, that are beyond. Neuromarketing is applying lessons from neuroscience to marketing, much like consumer behavior itself—only with richer data coming from the brain itself. Prince Ghuman ContributorCMO Network https://www.forbes.com/sites/princeghuman/2021/10/02/consumer-behavior-vs-neuromarketing/?sh=7bc745e0126b