Author Archives: Gary D. Agnew

Prospects appreciate email connections, but your efforts could fall flat if you commit these errors. For my B2B Clients, who believe email campaigns are ineffective. If done properly Email Prospecting Is EFFFECTIVE. Cool Article by  Erica Schultz in Sales and Marketing Management. Give It a Read and See what YOUR MISSING. https://salesandmarketing.com/dont-make-these-11-email-prospecting-mistakes/?vgo_ee=5l1QIZztkUKu5V5cpHKUQ7lCnO62%2BtosOSIPFs19F8o%3D

Very COOL Infographic from ValueGraphics who analyzed 500,000 + surveys in (talk about a META-ANAYLSIS) 152 Languages to Identify 56 VALUES, that DRIVE All Human Behaviour. CHECK IT OUT if your field IS UNDERSTANDING HUMAN BEHAVIOUR, you may be “SURPRISED” https://www.visualcapitalist.com/most-influential-values/

Recently I was invited to join to Wiley’s Psychology panel. My input will contribute to shaping their products and services for instructors, students and professionals in the Psychology industry. I’m so Excited…https://www.wiley.com/en-ca

In a new working paper, Alexandre Truc attempts a quantitative history—applying statistical tools to history—of behavioral economics over the past 40 years. Through this analysis, he’s able to map how psychology and economics each contributed to the field, the evolving influence of Kahneman and Tversky’s foundational work, and the changing demographics of researchers in behavioralContinue reading “Forty Years of Behavioral Economics. Has It Been That LONG.”

Emotional memories are more likely to be stored by the brain and they are easier for us to recall later. It’s the amygdala.………………… But Be Careful not to Over Do the Emotionality. Great Article in the Science of Persuasion.https://www.thescienceofpersuasion.com/single-post/a-brand-to-remember-why-emotional-memories-are-stronger

Reminds me of the 2002 movie SIMONE, with AL Pacino, the story follows a fading director creating a virtual actor to star in his films. TA DA. Give it a read and see where the FUTURE is Headed. https://www.insider.com/chinas-flawless-ai-influencers-the-hot-new-queens-of-advertising-2021-8?nr_email_referer=1&utm_source=Sailthru&utm_medium=email&utm_content=10_things_tech&utm_campaign=Post%20Blast%20sai:%2010%20things%20in%20tech%20you%20need%20to%20know%20today&utm_term=10%20THINGS%20IN%20TECH%20YOU%20NEED%20TO%20KNOW%20-%20ENGAGED%2C%20ACTIVE%2C%20PASSIVE%2C%20DISENGAGED?utm_source=copy-link&utm_medium=referral&utm_content=topbar 

If you have ever faced a situation where Organizational Ethics are in question, you need to give this a read. Great White paper by Jatinder Kumar Jha, and Manjari Singh on Ethics in Organizations. They identify the Root Causes of Unethical Behaviour and the Organizational Culture which fosters Unethical Behaviour. Insightful and informative. https://www.researchgate.net/profile/Jatinder-Jha/publication/351837237_Who_Cares_about_Ethical_Practices_at_Workplace_A_Taxonomy_of_Employees’_Unethical_Conduct_from_Top_Management_Perspective/links/6103ad8d169a1a0103c7e0cd/Who-Cares-about-Ethical-Practices-at-Workplace-A-Taxonomy-of-Employees-Unethical-Conduct-from-Top-Management-Perspective.pdf

Because there is No Video…. To Coincide with WORLD WIDE WEB DAY (TODAY), I have chosen to introduce Behavioural Commerce Counselling to you in this brief 5 min. Audio 👂 only format. I hope you enjoy listening and learning about our services. Supporting the Social Dealings Between People in Commerce, since 2018

Great research from the INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION on human emotions, (affect) and commerce. NeuroScience%20MArketing/EUROMARKETING%20FOR%20A%20BETTER%20UNDERSTANDING%20OF.pdf

Nice Excerpted from Experiencing Design: The Innovator’s Journey by Jeanne Liedtka, Karen Hold and Jessica Eldridge on DESIGN THINKING VS. COGNITIVE BIASES, . CHECK IT OUT. In the Article they clearly identify 10 Biases and How to Address These. https://ideas.darden.virginia.edu/innovators-journey?utm_source=newsletter&utm_medium=email&utm_content=DardenIdeastoAction&utm_campaign=ITAe-newsJune2021