Author Archives: Gary D. Agnew

Driven by Business, Neuro has finally come to Audio with Proven effect/affect! Dunkin’ drove 238% higher engagement with audio ads when piloting a new solution that dynamically matches ad content to what the user is listening to in real time. More ad tech companies, and ad platforms are investing in audio tools that can dynamicallyContinue reading “THE FUTURE IS SOUNDING DIFFERNTLY.”

What’s Really Happening When You Experience Déjà Vu? Cool Article by Avery Hurt in Discover Magazine Experts estimate roughly two out of three people have had the experience at least once. One hypothesis is that déjà vu is a problem with memory.  Another popular theory is that déjà vu is caused by a timing mismatch or interruptionContinue reading “I Have Had It, Have You?”

Check this Out. Great Article by Michaeleen Doucleff, PhD,  I recommend the Listen, rather than the read. The listen will produce greater emotional and physiological engagement. Try it with your Fit Bit or Apple watch and monitor your heart rate. You’ll be surprised.https://www.npr.org/sections/health-shots/2021/06/29/1010319240/stuck-in-a-rut-sometimes-joy-takes-a-little-practice?utm_source=npr_newsletter&utm_medium=email&utm_content=20210702&utm_term=5527583&utm_campaign=life-kit&utm_id=50769004&orgid=&utm_att1=

The Publication is about inspiring people into the right mindset: a mindset that’s ready to do business. The magazine does have some interesting data and projections, so if your a B2B Organization it is worth a read. Maybe even a Mindset Refresh. https://business.linkedin.com/marketing-solutions/cx/21/06/ready-for-business-magazine?trk=ReadyforBusiness21MagazineBlog

Very Cool study from Valerio Capraro, Andrea Vanzo, and Antonio Cabrales, In this article, they study whether people in the position of describing a decision problem to decision-makers exploit this opportunity for their benefit, by choosing descriptions that may be potentially beneficial for themselves. Ah? Choice Architecture at work, Very Interesting Science to think aboutContinue reading “Playing with words: Do people exploit loaded language to affect others’ decisions for their own benefit?”

A recent study by Grall et al. (2021) found that a measure called neural synchronicity is important during self-disclosing narratives. Neural synchrony reflects the degree to which listeners are experiencing the same emotions during the story: when the narrative is strong, listeners are engaged and thereby experiencing more similar brain activity. This means that personal narrativesContinue reading “On A Personal Note… Self-Disclosing Stories Increase Listeners’ Engagement.”

Interesting Study by Ali Enright, Flinders University, and Nicole A Thomas Monash University (Australia) 2018, supporting the neuroscience of how these preferences might be partly due to the way people visually scan art. Check out the article you may find some insight into your own preferences, and traits? https://www.discovermagazine.com/mind/the-art-you-like-reveals-your-personality-traits

Love to See Creative Real World Applications. De Blasio used a giant makeshift ballot on Thursday to rank his top five pizza topping choices in a demonstration to residents on how their new ranked-choice voting system works. The primary elections that begin Saturday will be the first use of the system for many New Yorkers.Continue reading “NYC launches pizza topping ballot to demonstrate ranked-choice voting; mayor endorses pepperoni”

Check this this video out, it is from the 2020 Brain Awareness Video Contest. and it illustrates the Framing Effect really well https://www.brainfacts.org/thinking-sensing-and-behaving/thinking-and-awareness/2020/why-do-we-fall-for-the-framing-effect-101920

Cool Augmented Reality Research by Robert Bohm, professor of psychology at the University of Copenhagen, on Vaccination. Similar studies have shown that after people went through a virtual reality experience like this, their vaccination intention increases. Yeah But as We Know, Intention does not always leads to action, (this is the data I’d love toContinue reading “Denmark trial uses virtual reality game to boost COVID vaccinations.”