Author Archives: Gary D. Agnew

B2B Neuromarketing, Insights for Business Marketing Practice. Great article from the Journal of Business-to-Business Marketing (2018), It offers insights to a series of common but often inadequately answered or unanswered questions on B-to-B Neuro-Marketing applications. My Favorite of the article by Lim, is Table 4. What Neuromarketing Should and Should not Do. The ETHICS ofContinue reading “What will business-to-business marketers learn from neuro-marketing? Insights for business marketing practice.”

Oracle and Future Workplace AI@Work Global Study 2019. Came across this recent study published in Global Finance about AI and trust, (Oracle). Their findings are insightful and enlightening. For me I found the trust disparity in AI interesting from the demographics variables, (age, gender, location) to the geographical factors. So, would you trust AI moreContinue reading “From Fear to Enthusiasm Artificial Intelligence Is Winning More Hearts and Minds in the Workplace”

Interesting article from Thai Nguyen (NMSBA) on Marketing and Neuroscience. Do not agree with some of the way’s they have framed the science, although the article provides a nice overview of the relevant cognitive biases and heuristics that effect marketing. Give it a read you will be surprised.https://nmsba.com/neuromarketing/news-blog/725-youll-market-better-and-be-more-persuasive-knowing-these-10-brain-facts

I just rediscovered this Ethics Position Questionnaire (EPQ), by John Forsyth,( Journal of Personality and Social Psychology, 39: 175-184), and my notes from when I had presented this during my seminars. . There was a measurable difference between Commerce Students (University of Calgary) and Human Resource Professionals (Chartered Professional in Human Resources) in Idealism and Relativism. IContinue reading “Ethics Position Questionnaire (EPQ)”

Great Article on how pervasive algorithms are, and how their becoming increasingly dominant in our daily lives, Dystopian?https://www.brookings.edu/research/ethical-algorithm-design-should-guide-technology-regulation/

Great Article about the international steps being taken to address how algorithms are manipulative and caustic. https://sciblogs.co.nz/news/2021/05/18/jacinda-ardern-calls-for-ethical-algorithms-to-combat-online-extremism-what-this-means/

Who Knew? Check out the article in BBN Times and see how you can, (next time your going for that snack). https://www.bbntimes.com/society/neuromarketing-improve-your-memory-from-your-sofa

Journal of Business Ethicshttps://doi.org/10.1007/s10551-020-04729-5 Question? How often have you encountered this type of dissonance.

Since 2018 we have been applying Psychology to business. Experiences derived from executive positions in the financial services industry have shown me that there is a better way to support the Social Dealings Between People in Human Commerce. Science has changed the way Commerce is conducted. We’ll show you how the change from a commodity-basedContinue reading “Mission Statement”