Angela Y. Lee Curious about what truly drives consumer behavior? Angela Y. Lee’s article “5 Mindsets That Drive Consumer Behavior” provides valuable insights into the underlying psychological factors that influence purchasing decisions. Here are three intriguing points from her research: The Power of Identity: Consumers often make choices that reflect their self-concept and identity. UnderstandingContinue reading “5 Mindsets That Drive Consumer Behavior”
Author Archives: Gary D. Agnew
The potential of neuroscience in transforming business: a meta-analysis
Supriya Khaneja and Tushar Arora The article “The Potential of Neuroscience in Transforming Business: A Meta-Analysis” delves into the revolutionary intersection of neuroscience and business, providing a comprehensive overview of how neuroscientific techniques can be applied across various business domains to enhance understanding of consumer behavior and organizational processes. Here are three intriguing points thatContinue reading “The potential of neuroscience in transforming business: a meta-analysis”
Beliefs versus Reality: People Overestimate the Actual Dishonesty of Others
Jareef Martuza, Helge Thorbjørnsen, Hallgeir Sjåstad1 Here are the key insights from the research. Overestimation of Dishonesty: People tend to overestimate the dishonesty of others by an average of 14 percentage points, believing the world to be less moral than it actually is. Actual vs. Perceived Dishonesty: About 70% of participants in various experiments choseContinue reading “Beliefs versus Reality: People Overestimate the Actual Dishonesty of Others”
The Role of Neuromarketing in Advancing Marketing’s Understanding of Consumer Behavior and Choices
Jessica Ranta Thesis 30.4.2024 Exciting Developments in Neuromarketing for Marketing Experts Dive into the transformative insights of neuromarketing with “The Role of Neuromarketing in Advancing Marketing’s Understanding.” This study sheds light on how neuroscience is revolutionizing our approach to marketing. Here are three key findings: The Pivotal Role of Emotional Engagement:Neuromarketing research underscores the criticalContinue reading “The Role of Neuromarketing in Advancing Marketing’s Understanding of Consumer Behavior and Choices”
AI, Behavioural Science, and Consumer Welfare
S. Mills, S. Costa & C. R. Sunstein Let’s dive into the fascinating interplay between AI and behavioral science, particularly how it impacts consumer welfare. Torben Larsen’s insightful article sheds light on this intriguing fusion. Here are three captivating takeaways that you won’t want to miss: Unveiling Hidden Biases: AI’s prowess in pattern detection is revolutionizing behavioral science.Continue reading “AI, Behavioural Science, and Consumer Welfare”
Economic Psychology
Torben Larsen, Retired health economist from SDU In “Economic Psychology,” Torben Larsen takes a fascinating dive into the psychological factors that influence economic behaviors. This article uncovers how individual and collective psychological patterns shape financial decisions, market trends, and overall economic dynamics. Larsen emphasizes the importance of understanding these psychological underpinnings to better navigate andContinue reading “Economic Psychology”
Behavioral Economics in Consumer Decision-Making: Analyzing the Impact of Cognitive Biases
Olivia Taylor, Marco Rossi, Jessica Lee, Miguel Hernandez In “Behavioral Economics in Consumer Decision-Making: Analyzing the Impact of Cognitive Biases,” Olivia Taylor examines how cognitive biases shape consumer behavior and influence decision-making processes. By delving into the principles of behavioral economics, Taylor highlights how understanding these biases can help marketers develop more effective strategies toContinue reading “Behavioral Economics in Consumer Decision-Making: Analyzing the Impact of Cognitive Biases”
How Various “Irrationalities” Proven to be Rational 🧠
Bin Li, Independent Researcher, a Visiting Scholar of Unversity of North Carolina atChapel Hill The rise of behavioral economics signals mainstream economists are finally recognizing the significance of various “irrationalities” – biases, anomalies, and departures from pure rationality that other schools have long emphasized. But what if these “irrationalities” could actually be proven as formsContinue reading “How Various “Irrationalities” Proven to be Rational 🧠”
Don’t Let AI Spell Anxiety in the Workplace.
Gary D. Agnew In “Don’t Let AI Spell Anxiety in the Workplace,” Gary D. Agnew explores the significant impact of artificial intelligence (AI) on employee well-being and organizational culture. Drawing from his background in clinical psychology and business, Agnew emphasizes the dual potential of AI to both alleviate and exacerbate workplace anxiety. As HR professionals,Continue reading “Don’t Let AI Spell Anxiety in the Workplace.”
A Few More Minutes for Sale: Why Attention Is A Scarce Resource And How Media Organizations Can Use Neuroeconomic Wisdom To Buy More of It
Chilumba Bwalya, University of Zambia The article delves into the fascinating realm of human attention as a limited cognitive resource and how media organizations can leverage neuroeconomic principles to capture more of this precious commodity. Bwalya argues that in our increasingly distracting digital world, the scarcity of attention has become a bottleneck for content consumptionContinue reading “A Few More Minutes for Sale: Why Attention Is A Scarce Resource And How Media Organizations Can Use Neuroeconomic Wisdom To Buy More of It”
Cognition & Commerce. 