Author Archives: Gary D. Agnew

Bina Agarwal Institute of Economic Growth, University of Delhi, Indiaand Alessandro Vercelli University of Siena, Italy The article examines the role of psychology in shaping economic behavior and challenges the traditional economic assumption of rational choice theory. Agarwal argues that human decision-making is often influenced by psychological factors, cognitive biases, and heuristics that can leadContinue reading “Psychology, Rationality and Economic Behaviour Challenging Standard Assumptions”

Weng Marc Lim, Satish Kumar, Nitesh Pandey, Deepak Verma, Divesh Kumar The article “Evolution and Trends in Consumer Behaviour” by Weng Marc Lim et al., published in the Journal of Consumer Behaviour, offers a comprehensive overview of how consumer behavior has evolved over the years and the current trends shaping this field. The authors highlightContinue reading “Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour”

Here are some of the key insights from the document: Adversarial Collaboration: Kahneman advocated for a constructive approach to academic controversies, promoting cooperation and shared truth-seeking among scholars with opposing views Cognitive Biases: He emphasized the difficulty of recognizing flaws in accepted theories, highlighting the impact of cognitive biases on scientific progress and decision-making. Regression-to-the-Mean:Continue reading “Kahneman in quotes and reflections: The psychology of intuitive judgment, adversarial collaboration, and what it really means to be a ‘behavioral scientist’”

Arshi Naim Business Management, King Khalid University, KSA Arshi Naim’s article “Consumer Behavior in Marketing: Patterns, Types, Segmentation” delves into the intricate world of consumer behavior and its paramount importance in shaping effective marketing strategies. Naim explores how understanding the patterns and types of consumer behavior, alongside effective market segmentation, enables businesses to tailor theirContinue reading “Consumer Behavior in Marketing Patterns, Types, Segmentation”

By Dalija Mitrovic This study examined the influence of different clothing colours on consumers’ emotional states and purchase intentions. Through experiments, researchers found that clothing colours do significantly impact people’s emotions and buying behaviours. Colour has a profound psychological effect, with certain hues evoking distinct feelings and associations. For instance, red was linked to feelingsContinue reading “The Power of Colour in Apparel Items: A Study on Consumer Emotional States and Purchase Intentions.”

Maria Banu University of Bucharest, Romania How Do We Even Trust? A Psychological Critique of Economic Approaches by Maria Banu As a behavioralist, I find Maria Banu’s article, How Do We Even Trust? A Critique of Economic Approaches on Trust Formation, a riveting exploration of the nuanced world of trust. Banu challenges traditional economic theoriesContinue reading “HOW DO WE EVEN TRUST? A CRITIQUE OF ECONOMIC APPROACHES ON TRUST FORMATION”

Mani Tiwari As a behaviouralist fascinated by the intersection of mind and market, I recently delved into Mani Tiwari’s thought-provoking article, A Critical Review of Neuromarketing: Evaluating Effectiveness and Application in Marketing. This deep dive into the world of neuromarketing raises captivating questions about the power and potential pitfalls of using neuroscience to decode consumerContinue reading “Exploring the Depths of Neuromarketing: A Critical Review”

Qingguo Ma , Yulin Tan1,Yijin He, Lu Cheng, Manlin Wang Ever wondered why mobile payments make us more inclined to spend? Qingguo Ma’s fascinating article, Why does mobile payment promote purchases? Revisiting the pain of paying, and understanding the implicit pleasure via selective attention, offers a deep dive into this intriguing phenomenon. Let’s unravel theContinue reading “Why does mobile payment promote purchases? Revisiting the pain of paying, and understanding the implicit pleasure via selective attention”

J Rafferty – 2024 In the fast-evolving landscape of behavioral science, J. Rafferty’s latest work, *Neuroscience, Psychology, and Conflict Management*, stands out as a groundbreaking exploration of the intersection between brain science and the art of resolving conflicts. This 2024 release is a must-read for professionals and scholars eager to deepen their understanding of howContinue reading “Neuroscience, Psychology and Conflict Management”

By DANIEL KAHNEMAN Kahneman reflects on the assumptions of economic agents as rational and selfish with unchanging tastes, which starkly contrasts with psychological perspectives. I. Selfishness Advances in economics have challenged the assumption of selfishness, particularly through the ultimatum game and experiments showing people’s willingness to forgo personal gain to punish unfairness. Brain-imaging studies supportContinue reading “A Psychological Perspective on Economics”