Author Archives: Gary D. Agnew

Understanding Human Behavior in Economic Decision-Making Torben Larsen In his article “Economic Psychology,” Torben Larsen explores the intersection of psychology and economics, emphasizing the importance of understanding human behavior in economic decision-making processes. Larsen delves into various psychological factors that influence economic behavior, such as cognitive biases, emotional responses, and social influences. He highlights theContinue reading “Economic Psychology”

Ingar K. Haaland, Christopher Roth, Stefanie Stantcheva, Johannes Wohlfart Unveiling the Mystery: Measuring What’s Top of Mind Ever wondered how researchers gauge what’s truly top of mind for individuals? Ingar K. Haaland, Christopher Roth, Stefanie Stantcheva, and Johannes Wohlfart delve into this intriguing question in their article, “Measuring What Is Top of Mind.” Prepare toContinue reading “MEASURING WHAT IS TOP OF MIND”

Simona Botti1 | Sheena S. Iyengar | Ann L. McGill Unveiling the Power of Choice Freedom: Insights from Simona Botti’s Research In the dynamic world of consumer behavior, understanding the intricacies of choice freedom can unlock a treasure trove of insights for marketers. Simona Botti’s research on “Choice Freedom” delves into the fascinating realm ofContinue reading “Choice freedom”

Varun Sharma , Zachary Estes  Enhancing Product Evaluations through Olfactory Imagery: Insights from “Seeing is Smelling” In the realm of marketing, tapping into consumers’ senses has always been a powerful tool, and a recent study sheds light on an intriguing aspect of sensory marketing: the relationship between visual stimuli and olfactory imagery. Varun Sharma’s research, “Seeing is Smelling: PicturesContinue reading “Seeing is smelling Pictures improve product evaluations by evoking olfactory imagery”

Kinga Bartrafrem , Daniel Västfjäll & Gustav Tinghög Financial Homo Ignorans: Development and Validation of a Scale to Measure Individual Differences in Financial Information Ignorance This article presents the development and validation of a scale designed to measure individual differences in financial information ignorance, termed “Financial Homo Ignorans.” The scale aims to assess individuals’ levelContinue reading “Financial Homo Ignorans: Development and validation of a scale to measure individual differences in financial information ignorance”

Regina Virvilaite and Migle Matuleviciene The Impact of Shocking Advertising to Consumer Buying Behavior Regina Virvilaite’s article explores the effects of shocking advertising on consumer buying behavior. It investigates how provocative or controversial ads can influence consumer perceptions and purchasing decisions. Key Takeaways: Attention Grabbing: Shocking advertisements have the potential to capture consumers’ attention quicklyContinue reading “THE IMPACT OF SHOCKING ADVERTISING TO CONSUMER BUYING BEHAVIOR”

Senka Borovac Zekan’s article delves into the controversial topic of subliminal messages in advertising and their effectiveness. The author examines the history and science behind subliminal messaging and its impact on consumer behavior. Here are three Key Takeaways: Limited Efficacy: Despite popular belief, the evidence supporting the effectiveness of subliminal messages in advertising is limited.Continue reading “SUBLIMINAL MESSAGES IN ADVERTISING: DO THEY REALLY WORK?”

Mamatkulova Shoira JalolovnaCandidate of Economic Sciences, PhD Consumer Psychology: The article discusses the impact of psychological aspects on consumer behavior and trade marketing, emphasizing the importance of understanding consumer motivations to increase sales. Emotional & Social Influence: It highlights the significance of emotions and social influence in purchasing decisions, suggesting creative campaigns and social marketingContinue reading “CONSUMER PSYCHOLOGY IN TRADEMARKETING: HOW UNDERSTANDING BEHAVIORAL PATTERNS HELPS TO INCREASE SALES”

Thomas Graeber, Christopher Roth, and Constantin Schesch Understanding the Role of Explanations in Consumer Behavior: The article delves into the significance of explanations in shaping consumer perceptions and behaviors. It highlights how providing explanations for product features, pricing strategies, and marketing campaigns can influence consumers’ decision-making processes. By understanding the underlying mechanisms of explanations, marketersContinue reading “Explanations”

Yiheng Gao , Shanmingyue Wu The Effect of Short Video Advertisements on Consumers’ Purchase Intention Short Video Ads Drive Purchase Intentions: The article investigates the impact of short video advertisements on consumers’ purchase intentions. It reveals that short video ads can significantly influence consumers’ likelihood to purchase a product or service. This finding underscores theContinue reading “The Effect of Short Video Advertisements on Consumers ‘Purchase Intention”