Author Archives: Gary D. Agnew

A Brief history of our modern understanding of colourand it’s practical applications in affecting the mood &choices of modern consumers. By Hugh Shelley The article “COLOUR: A Brief History of Our Modern Understanding of Colour and Its Practical Applications in Affecting the Mood & Choices of Modern Consumers” explores the evolution of our understanding ofContinue reading “COLOUR”

Berna Şengüler, Sibel Özilgen, Funda Yildirim Visual Sensory Cues Influence Food Perception: The article elucidates how visual sensory cues play a pivotal role in shaping individuals’ perceptions of food. Through a comprehensive review of existing research, it highlights how factors like color, shape, and arrangement can significantly impact how we experience and evaluate food. UnderstandingContinue reading “Culinary Cognition: The Interplay Between Visual SensoryCues, Food Memory, And Food Perception”

Ivan Moscat In his intriguing article, Ivan Moscat challenges traditional perspectives on behavioral and heuristic models, advocating for their acceptance as valid “as-if” models. Here are three key takeaways for professionals: Practical Insights: Moscat emphasizes that while behavioral and heuristic models may not always reflect the full complexity of human decision-making, they offer valuable insightsContinue reading “Behavioural and heuristic models are as-if models too – and that’s ok”

Schettkat, Ronald In this intriguing article, Ronald Schettkat delves into the foundational principles of behavioral economics through the lens of one of history’s most influential economists, John Maynard Keynes. Three key takeaways: Human Behavior as a Driving Force: Schettkat highlights Keynes’ recognition of the inherent unpredictability of human behavior within economic systems. Unlike traditional economicContinue reading “The behavioral economics of John Maynard Keynes”

Fitrniani Mandung, S. Sahari, Sitti Rahmi Razak The paper delves into the role of consumer psychology in marketing management with a focus on how it influences consumer behavior and strategic decision-making. Three key takeaways: Influence on Consumer Behavior: It emphasizes that consumer psychology is pivotal in understanding consumer behavior, preferences, and decision-making processes. It intersectsContinue reading “Exploring Consumer Psychology in Marketing Management: A Strategic Perspective through Descriptive Inquiry and Literature Review”

Marcello M. Mariani1, Rodrigo Perez‐Vega, Jochen Wirtz In Marcello M. Mariani’s comprehensive review, “AI in marketing, consumer research and psychology: A systematic literature review and research agenda,” the intricate relationship between artificial intelligence (AI) and these domains is meticulously explored. Mariani delves into the existing literature to uncover the multifaceted ways in which AI isContinue reading “AI in marketing, consumer research and psychology: A systematic literature review and research agenda”

Valerio Capraro University of Milan-Bicocca The article “Human Behavior Through a LENS” by Valerio Capraro explores how linguistic content influences emotions, norms, and strategic choices. Through an innovative framework called LENS (Linguistic-Emotion-Norms-Strategy), Capraro delves into the intricate relationship between language, emotional responses, societal norms, and decision-making processes. Three key takeaways from the article are: LinguisticContinue reading “Human behaviour through a LENS How Linguistic content triggers Emotions and Norms and determines Strategy choices”

Here are the key insights from the document: The article discusses Moral Foundations Theory (MFT), which provides a framework for understanding the diversity of moral thought across cultures and demographic groups. It describes morality as a set of intuitive values shaped by evolutionary pressures and cultural influences. MFT is applied to consumer psychology to explainContinue reading “When consumer decisions are moral decisions: Moral Foundations Theory and its implications for consumer psychology”

Indrė Razbadauskaitė Venskė Klaipėda University, LCC International University (Lithuania) “In her insightful article, Indrė Razbadauskaitė Venskė explores the fascinating realm of neuromarketing as a powerful tool for deciphering consumer behavior. With a blend of neuroscience and marketing principles, she delves into how insights from brain science can offer profound understanding into consumer preferences and decision-makingContinue reading “NEUROMARKETING A TOOL TO UNDERSTAND CONSUMER BEHAVIOUR 🧠”

Dafna Goor, Anat Keinan, Nailya Ordabayeva “In their thought-provoking article, Dafna Goor, Anat Keinan, and Nailya Ordabayeva embark on a journey of historical reflection to unravel contemporary consumer behavior. With a keen eye on the past, they offer a compelling research agenda that illuminates the intricate interplay between historical contexts and present-day consumer choices. Their work notContinue reading “Historizing the present: Research agenda and implications for consumer behavior”