Author Archives: Gary D. Agnew

The Influence of Neuro-Marketing Techniques on Consumer Decision-Making in Strategic Marketing Campaigns

Rosemary Makori, Egerton University The article by Rosemary Makori explores how neuro-marketing techniques can influence consumer decision-making in strategic marketing campaigns. Neuro-marketing is the application of neuroscience principles to marketing research, using tools such as brain imaging, eye-tracking, and biometrics to measure consumers’ subconscious and emotional responses to marketing stimuli. The article reviews the literatureContinue reading “The Influence of Neuro-Marketing Techniques on Consumer Decision-Making in Strategic Marketing Campaigns”

Autonomy in consumer choice 🤔

Klaus Wertenbroch & Rom Y. Schrift & Joseph W. Alba & Alixandra Barasch &Amit Bhattacharjee & Markus Giesler & Joshua Knobe & Donald R. Lehmann &Sandra Matz & Gideon Nave & Jeffrey R. Parker & Stefano Puntoni11 &Yanmei Zheng & Yonat Zwebner “Ever pondered the power of autonomy in consumer choice? Wertenbroch, Schrift, and teamContinue reading “Autonomy in consumer choice 🤔”

Through rose-tinted glasses: How inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations

Verena Hüttl-Maack, Tara M. Sedghi, Jana M. Daume Curious about how to make your customers less skeptical and more positive about your products? A new study by Hüttl-Maack, Sedghi, and Daume (2023) reveals a simple but effective strategy: induce and resolve curiosity. The researchers show that creating an information gap and then filling it with curiosity-resolving informationContinue reading “Through rose-tinted glasses: How inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations”

Influence of Big Five Personality Traits on the Investment Decisions of Investors-Empirical Approach

B. Harini(B) and S. Subramanian This research provides valuable insights into how psychological factors can impact financial decision-making. It emphasizes the importance of considering individual personality traits when making investment decisions Want to learn More?

Personality traits as predictor of cognitive biases: moderating role of risk-attitude🧠

Have you ever wondered how your personality affects your investment decisions? A recent study by Fawad Ahmad explored this question by examining the relationship between personality traits, risk-attitude, and cognitive biases. The study found that extravert, conscientious and neurotic investors were more prone to exhibit disposition effect, herding behavior and overconfidence, respectively. However, these effectsContinue reading “Personality traits as predictor of cognitive biases: moderating role of risk-attitude🧠”

Factors affecting consumer buying behavior.

What are the main factors that influence how consumers make purchasing decisions? This is the question that Ramya and Mohamed Ali explore in their article, which reviews various models and theories of consumer behavior. They identify four major factors: psychological, personal, social, and cultural, and discuss how each one affects the consumer’s perception, motivation, attitude,Continue reading “Factors affecting consumer buying behavior.”

From experiential psychology to consumer experience

“From Experiential Psychology to Consumer Experience,” delves into the evolution of consumer psychology and its impact on the contemporary concept of consumer experience. The authors explore how experiential psychology, which focuses on emotions, perceptions, and sensations, has become a crucial framework for understanding and enhancing consumer interactions with products and services. The article emphasizes theContinue reading “From experiential psychology to consumer experience”