
WHAT MAKES US DIFFERENT.
Behavioural Commerce Counselling was established in 2018 .
Established in 2018, Behavioural Commerce Counselling (BCC) is a pioneering practice led by a former Clinical Counsellor with extensive experience in the mental health field and a strong background in the banking industry, including roles at the Royal Bank of Canada as a Licensed Investment/Insurance Advisor and at Manulife Financial as a National Education Specialist.
At BCC, we are the first Fiduciary committed Behavioural Commerce Counselling Practice, and our primary focus is to view human commerce through the lens of a Behavioural Scientist. We specialize in collaborating with organizations to provide education on the drivers of Human Behavior and Commerce.
Our core offerings include:
Identification of Limiting Personal Traits: We pinpoint personal traits that may be inhibiting engagement and growth within your organization.
Uncovering Behavioral Incentives for Change: We delve deep into behavioral incentives to encourage positive and transformative changes in both individuals and organizations.
Application of Cutting-Edge Research: BCC utilizes the latest findings from the fields of Psychology, Sociology, Behavioural Economics, and Neuromarketing to create and implement client-centered interventions. These interventions are designed to enhance and optimize commerce between individuals and organizations.
In summary, Behavioural Commerce Counselling is your partner in understanding and harnessing the intricacies of human behavior and its impact on commerce. We offer tailored solutions that draw from a diverse range of disciplines to foster positive change and drive success within your business.
Behavioural Commerce Counselling applies the latest research from the fields of Psychology, Sociology, Behavioural Economics and Neuromarketing to develop and implement client centered interventions which improve commerce between individuals and organizations.
EDUCATION, ASSESSMENT, COLABORATION


Education
Educational
Behavioural Commerce Counselling will attend to you/ and or your product team in providing Science based education sessions on cognition and the heuristics and biases which effect our decision making process.

Assessment
- IDENTIFY THE RELEVANT COMMERCE ISSUES & IF BEHAVIOURAL INTERVENTION IS APPORIATE AND ETHICAL.
- MEASUREMENT & FUNCTIONAL ANALYSIS OF SITUATIONAL ISSUES & INFLUNCES, DISPOSITIONAL & CUSTOMER INFLUNCES. (BEHAVIOURAL JOURNEY MAPPING)

Collaboration
- DEVELOPMENT OF AND APPLICATION OF BEHAVIOURAL INTERVENTION PROGRAMS WHICH ARE COGNITIVELY SPECIFIC. (PSYCHOMETRIC TESTING)
- ASSESSMENT AND ITERATION OF PROGRAM. (CLINICAL TRIALS)
- EVALUTAION OF PROGRAM AT CONCLUSION WITH IDENTIFICATION OF WHETHER FURTHER STUDY IS REQUIRED.
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Let’s make Understanding People the 1st Place to Start.

