Luz Maribel, Vallejo Chávez, María Fernanda, Miranda Salazar, FabianaMaría, de León Nicaretta, Vicente Ramón, Ureña Torres The article Cognitive Biases: Sunk Cost in Marketing by Luz Maribel Vallejo Chávez and colleagues explores how the sunk cost fallacy influences consumer behavior, particularly in marketing strategies. The sunk cost bias leads individuals to continue investing in productsContinue reading “Cognitive Bias Sunk Cost in Marketing”
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Rationality As a Collection of Attributes
Theoretical and Methodological Implications of Schelling’s Theory of RationalBehavior for Cognitive Economic Theory Rationality as a Collection of Attributes by Angela Ambrosino and Paolo Pietro Biancone In Rationality as a Collection of Attributes, Ambrosino and Biancone explore Thomas Schelling’s evolving view of rationality. Schelling challenges the traditional idea of humans as purely rational actors byContinue reading “Rationality As a Collection of Attributes”
Cognition & Commerce. 