Tag Archives: consumer-behavior

THE ROLE OF NEUROMARKETING IN DECODING BRAIN STIMULI AND CONSUMER BEHAVIOR

The Neuroscience of Consumer Choice: How Neuromarketing Decodes Decision-Making As a behaviorally trained clinical professional, the intersection of neuroscience and marketing offers profound insights into consumer behavior. Here are three findings from recent research that shed light on how brands can connect more effectively with their audience: Takeaways for Behavioral ScientistsBy integrating neuromarketing insights intoContinue reading “THE ROLE OF NEUROMARKETING IN DECODING BRAIN STIMULI AND CONSUMER BEHAVIOR”

From experiential psychology to consumer experience

“From Experiential Psychology to Consumer Experience,” delves into the evolution of consumer psychology and its impact on the contemporary concept of consumer experience. The authors explore how experiential psychology, which focuses on emotions, perceptions, and sensations, has become a crucial framework for understanding and enhancing consumer interactions with products and services. The article emphasizes theContinue reading “From experiential psychology to consumer experience”