Tag Archives: psychology

Cognitive Bias Sunk Cost in Marketing

Luz Maribel, Vallejo Chávez, María Fernanda, Miranda Salazar, FabianaMaría, de León Nicaretta, Vicente Ramón, Ureña Torres The article Cognitive Biases: Sunk Cost in Marketing by Luz Maribel Vallejo Chávez and colleagues explores how the sunk cost fallacy influences consumer behavior, particularly in marketing strategies. The sunk cost bias leads individuals to continue investing in productsContinue reading “Cognitive Bias Sunk Cost in Marketing”

Rationality As a Collection of Attributes

Theoretical and Methodological Implications of Schelling’s Theory of RationalBehavior for Cognitive Economic Theory Rationality as a Collection of Attributes by Angela Ambrosino and Paolo Pietro Biancone In Rationality as a Collection of Attributes, Ambrosino and Biancone explore Thomas Schelling’s evolving view of rationality. Schelling challenges the traditional idea of humans as purely rational actors byContinue reading “Rationality As a Collection of Attributes”

From experiential psychology to consumer experience

“From Experiential Psychology to Consumer Experience,” delves into the evolution of consumer psychology and its impact on the contemporary concept of consumer experience. The authors explore how experiential psychology, which focuses on emotions, perceptions, and sensations, has become a crucial framework for understanding and enhancing consumer interactions with products and services. The article emphasizes theContinue reading “From experiential psychology to consumer experience”