by Ziqian Zhang The article explores how psychology can be used to influence consumer behavior and boost sales. It provides an in-depth analysis of various psychological attributes that marketers can apply in their strategies, such as reciprocity, scarcity, social proof, authority, and consistency. It also examines how these attributes affect the perception, motivation, and decision-makingContinue reading “Availability of Heuristic Marketing Psychology”
Cognition & Commerce. 