Luz Maribel, Vallejo Chávez, María Fernanda, Miranda Salazar, FabianaMaría, de León Nicaretta, Vicente Ramón, Ureña Torres The article Cognitive Biases: Sunk Cost in Marketing by Luz Maribel Vallejo Chávez and colleagues explores how the sunk cost fallacy influences consumer behavior, particularly in marketing strategies. The sunk cost bias leads individuals to continue investing in productsContinue reading “Cognitive Bias Sunk Cost in Marketing”
Cognition & Commerce. 